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• Brand Activation
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• Travel Retail

Case studies

• ACCRO captivates Gen Z at Accor Arena
• ADIDAS Field Coach: How to reinvent the Sales Force ?
• Adidas x TechSell: An outstanding merchandising in Le Havre
• Alsa delights Paris with its pop-up Coffee Shop
• Anker x Techsell at the Fnac Darty Masterclass
• Bosch opens experiential pop-up store
• Brioche Pasquier launches its Gourmet Tour across France
• Carte Noire x Solidays: The solution to attract Gen Z
• Carte Noire awakens the 5 senses with an immersive pop-up
• Carte Noire launches its Coffee Truck in Paris
• Carte Noire strengthens its CSR approach with its BIO line
• Chupa Chups x Stranger Things at Thorpe Park
• Chupa Chups: A multigenerational digital strategy
• Coca-Cola Christmas Truck Tour in the UK
• Crêpes en Fête celebrates Chandeleur with an in-store activation
• DAK-Gesundheit celebrates diversity at Hamburg CSD
• Danonino launches its no-sugar-added range
• DASH Water boosts its visibility with a sampling campaign
• Dash Water launches in France with a powerful brand activation
• Dior Sauvage: Immersion with a professional barber
• Dr Pepper launches a new drink for Valentine’s Day
• Dr.Jart+ unveils an icy brand activation
• Dyson x John Lewis: Premium retail activation in the UK
• Dyson x TechSell: Transforming onboarding into a performance lever
• Elizabeth Arden relies on a modular Podium in Travel Retail
• Erborian Podium: The personalized beauty experience
• Fleury Michon kicks off its “Pétanque Tour”
• Fleury Michon save the lunch break for remote workers
• Flor de Caña : Immersive activation at Carrefour
• FNAC & Gift Boxes: Training as a driver of retail performance
• Fnac x Kobo reinvent the digital reading experience
• Fnac x Kobo: The show that connects reading and innovation
• Google Pixel 10: A 360° launch for a Perfect Store
• Herbal Essences celebrates Mother’s Day
• House of Suntory celebrates its 100th Anniversary
• Jean Paul Gaultier takes over the station with an immersive pop-up experience
• L’Oréal Paris launches a brand activation in the UK
• L’Oréal & BARON: The Art of Visual Merchandising
• La Roche-Posay unveils its Effaclar Duo+M range with a dedicated roadshow
• Lancôme brings the Louvre to the airport
• Le Petit Marseillais takes action for the planet
• Lindt Dubai Style chocolate melts travelers’ hearts at Geneva Airport
• Lindt sets up its premium Shop-in-Shop at Carrefour
• Lindt turns TikTok buzz into a unique retail experience
• M&M’s brings its colourful world to Zurich airport
• Magnum x GLOBE ADMS: A legendary Influence experience at the Cannes Film Festival
• Manucurist relies on Travel Retail to attract international customers
• Mixa is launching a roadshow in areas with a shortage of medical services
• Neutrogena launches facial care products in supermarkets
• Nina Ricci launches a premium brand activation at the airport
• Palmer’s transforms Superdrug with a Brazil-inspired brand activation
• Perrier-Jouët unveils a sensory pop-up store at the airport
• Pink Lady rocks the Lidl Deutschland Tour
• Primer Impacto: Maximizing marketing impact with window graphics
• Puig turns the airport into a Californian playground
• Ricola Roadshow: A tour through the heart of French cities
• Shine Bright Like A Diamond at the airport
• Sol de Janeiro takes over Charles de Gaulle Airport
• Staedtler opens its first pop-up in France
• Superdrug: Redefining beauty through diversity and inclusion
• Tesco creates excitement with the Britain’s Got Talent tour
• The Macallan celebrates 200 years of history with an airport activation
• Tommee Tippee: A brand that cares for parents
• TRESemmé unveils an immersive haircare experience for its Lamellar Shine range
• Valentino Beauty x Venchi: A premium sensory experience
• Valentino Beauty is arriving at Sephora in Europe
• Valrhona celebrates Notre-Dame de Paris at the airport
• Violife turns to street marketing and influencer to capture Gen Z
• XIAOMI: Towards sustainable emergence in times of crisis
• Yves Rocher: a customized make-up tutorial
• 2L Collection: Telling Stories Through Brand Content
• A ‘Share the Mana’ travel retail experience by Teremana
• A new era of experiential retail with LEGO® SMART Play
• A sensory shop-in-shop with Carte Noire
• Airport activations to celebrate St. Patrick’s Day in the UK
• An immersive pop-up store Coca-Cola x Marvel in London
• AXE launches a 360° experiential marketing campaign to captivate Gen Z
• BARON seduces flexitarians with LOTAO
• Beauty of Joseon makes K-Beauty shine at the point of sale
• Brioche Pasquier Relaunches Its “Tournée Gourmande” Roadshow
• Celebrating summer with the Tesco Summer Roadshow
• Coca-Cola immerses shoppers in the World Cup experience
• Discover the latest experiential pop-up from KIKO Milano
• Dove Scalp + Hair Therapy: An Immersive Brand Experience
• Dyson: an expert sales force to accelerate performance
• Erborian Skincare Bar offers tailored advice at Sephora
• Fairphone Training to boost Brand Activation at Orange
• Fanta gives shoppers a thrill with an immersive experience
• Fleury Michon: Flavour Hits the Road
• Galaxy Experience Space: Samsung takes over the heart of Paris
• Garnier Ambre Solaire Roadshow: Making Sun Protection Shine
• GLOBE ADMS x Elizabeth Arden: an iconic influencer campaign
• Google Pixel rolls out premium high-tech merchandising
• Google turns the Pixel 11 launch into a major retail moment
• How P&O Cruises sailed into new waters
• Influencer marketing: Twister Frrreeeze cools down social media
• Jean Paul Gaultier’s boldness meets shoppers
• Kérastase leverages Beauty Sampling to win over Gen Z
• KitKat brings Formula 1 to Travel Retail
• L’OCCITANE: 50 Years Through an Immersive Brand Experience
• L’Oréal Paris Brings the Glass Skin Experience to Life
• L’Oréal Paris unveils its new PDRN+ serum at an immersive event
• L’Oréal Professionnel Elevates the Sephora Lounge Space
• Launch of the Bosch Cookit in Germany
• Lindt Tokyo Style: A sensory immersion at the heart of Airports
• New Milka Brownie
• New furniture YSLBEAUTY in Spain
• Our Retail Expertise: Beauty & Luxury Merchandising
• Paris 2024: GLOBE GROUPE reveals its «Playground»
• Pop-up store: Dyson launches the City Rising concept
• Ricola hits the road with a refreshingly cool sampling campaign
• Schweppes serves up its activation right into the aisles
• St-Germain adopts the Carrefour Live Experience
• STAEDTLER launches its creative roadshow across France
• Superdrug reinvents the Beauty Experience with Superdrug Presents
• Tailored training for the Fnac Darty Academy
• Techsell x Converse: Reinventing the space and the customer journey
• Tesco brings brands to life with its Summer Roadshow
• Tesco Brings Its LGBTQ+ Commitment to Life
• The BST Festival: A unique multi-brand beauty experience
• The Coca-Cola Christmas Market sets up in supermarkets
• The Coca-Cola Shop-in-Shop creates a buzz in supermarkets
• The Mixa Sensitive Areas Roadshow hits the road again
• The Paula’s Choice Airstream on tour in the capital
• The Puig x Sephora Carousel brings together prestige brands
• The RCSA store reinvents itself with TechSell
• The Tesco Christmas Grottos Campaign
• The Tofoo Truck hits the road to meet veggie lovers
• The beauty customer experience: At the heart of the Black Friday–Christmas sales period
• The Caudalie Sun Station hits the road to introduce its new suncare range
• The Jean Paul Gaultier Pop-Up lands in Paris
• The L’Oréal Foundation: Beauty For A Better Life
• The Marshall x Jimi Hendrix pop-up rocks Fnac Montparnasse
• Toblerone brings La Dolce Vita to travel retail in Rome
• Veuve Clicquot brings a premium experience to Travel Retail

News

• GLOBE GROUPE acquires TechSell: On the Path to Sales Activation Leadership
• TechSell : Sales Force, Merchandising, and Shop-in-Shop
• The Carrefour Podium: For exceptional visibility at the point of sale
• Understanding Gen Alpha
• A tailor-made solution for Carte Noire
• An exclusive seminar for Moët Hennessy ambassadors
• Avidity joins forces with GLOBE GROUPE
• BARON: At the heart of experiential marketing at Fruit Logistica
• Beauty Pop-Up : Experiences That Bring Brands to Life
• Brand Activation
• Brand activations that give Halloween a thrilling twist
• Brand Experience: Turning Engagement into Performance
• Brand Zone x GLOBE ADMS: The Evolution of Influencer Marketing
• Carrefour Live Experience: In-Store Experience
• Discover the latest Beauty Tech trends for shoppers.
• GLOBE GROUPE acquires spanish agency Primer Impacto
• GLOBE GROUPE acquires Synergy Promotions
• GLOBE GROUPE earns EcoVadis Platinum and joins the top 1%
• GLOBE GROUPE in the Top 20 of the Stratégies ranking
• GLOBE GROUPE launches “POP’UP MALL”
• GLOBE GROUPE reinforces its commitment with Cybervadis
• GLOBE GROUPE reinforces its European leadership
• GLOBE GROUPE reinvents influence business with ADMS.Paris
• GLOBE GROUPE wins the Ecovadis 2025 GOLD medal
• GLOBE GROUPE, the expert agency in shopper marketing
• GLOBE GROUPE: Expertise and skills
• GLOBE TRAVEL RETAIL accelerates its expansion across Europe
• Google and TechSell teams united for the Pixel 10 launch
• Google EMEA Summit: Immersion at the heart of innovation and AI
• How can brands capture consumers’ attention after dark?
• How to optimize your pharmacy sales force?
• Immersive Live Training for the PUIG Group
• Improve the relationship with pharmacies and increase Sell-in
• K-Beauty: trends, innovations and beauty retail experiences
• L’Artisan Parfumeur and GLOBE Travel Retail win the 2025 CB News Grand Prix
• Live Shopping: GLOBE GROUPE aims to humanize the web
• Marketing activation in train stations: opportunities for brands
• Mixa is touring medical deserts
• Mixa X GLOBE GROUPE FRANCE awarded at the Stratégies Festival
• N2O Named Agency of the Year at the IPM Awards 2026
• N2O triumphs at the IPM Awards 2024
• N2O wins the prestigious IPM Gold Award 2025
• N2O: The Brand Experience Agency of the Year
• Obtaining the Qualiopi certification
• Outsourcing the Sales Force
• Paris 2024: GLOBE GROUPE reveals its Playground
• Pop-up Stores
• Primer Impacto celebrates its 20th anniversary
• Roamler Awards: GLOBE GROUPE France & Coca-Cola awarded
• Sales Force Training: A Business Performance Driver
• Shopper Marketing for Luxury brands: A touch of Travel Retail
• SHOWREEL 2024
• Sporting events: a playground for brands
• TechSell: Best European Visual Merchandiser Adidas 2024
• TFWA Cannes: GLOBE Travel Retail at the heart of innovation
• The Travel Retail business is going to expand, and we are preparing for it
• The 4 merchandising trends transforming retail
• The Carrefour beauty shop-in-shop
• The CSR: at the heart of retail challenges
• The expertise of the GLOBE GROUPE agency in street marketing
• The Keys to Successful In-Store Activation at Back-to-School
• The New Promoter: versatile, digital, and results-oriented
• The Role of a Field Manager at Techsell
• The TechSell Android Team at a seminar in London
• The ultimate Retail Experience
• What is Shopper Marketing?