BRAND ACTIVATION
We support brands in their in-store and out-of-store strategies. We develop innovative, effective and ROI-driven activation programs that embody your brand platform and boost sales.
We are a Shopper House
We support brands in achieving commercial success amidst increasingly complex and fragmented customer journeys
Building an integrated customer experience
We activate every touchpoint in an omnichannel approach to offer a fluid, personalized and engaging experience.
Aligning Marketing with Sales Growth
We align your marketing strategies with your sales objectives to maximise the impact of your initiatives and drive business performance.
Breaking Down Silos to Drive Performance
We foster cross-functional collaboration to inspire creativity, enhance agility and maximise the effectiveness of your initiatives.
Industry experts dedicated to fueling your growth
Our experts analyse shopping behaviours, consumer expectations and barriers to purchase to design tailored customer experiences aligned with your brand strategy. By leveraging consumer insights, we identify key moments and touchpoints along the shopper journey to engage shoppers, strengthen their connection with your brand and drive conversions.
HIGH TECH
COSMETICS & LUXURY
PHARMA
FMCG
ALCOHOL & SPIRITS
SPORTS & LIFESTYLES
Discover our Offer
We support brands in their commercial and retail transformation through an integrated new retail approach, combining phygital experiences, shopper insights and experiential brand activation.
Our goal: to enhance the customer journey, strengthen consumer engagement and drive sales performance in-store.
FIELD FORCE
We build and deploy your sales activation plans. We hire, train and coach passionate field teams who are experts in their markets throughout France.
MERCHANDISING
Our trained and experienced merchandisers maintain your displays throughout their life cycle, ensuring consistency throughout the value chain of your experiential displays.
TRAVEL RETAIL
We offer the best shopping experience to airport passengers thanks to 100% integrated processes. Our Travel Retail experts are guiding you every step of the way.
INFLUENCE & SOCIAL
We create high-impact influencer and social media campaigns to engage your communities and strengthen your brand visibility.
CONNECTED COMMERCE
Social Commerce, Live Shopping, Digital Experience, E-Merchandising... we help you accelerate your sales with omnichannel solutions.
One mindset:
What drives us makes us stronger
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Results
Because a results-oriented culture always pays off.
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Excellence
Because it's even more rewarding to aim right when you're aiming high.
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Solidarity
Because when talents are added up one by one, the result can only be positive.
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Passion
Because we're never as efficient at our work as when we don't see it as work
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Engagement
Because if doing things correctly is a prerequisite, doing them better is a duty.
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Curiosity
Because we want to be the first to know what doesn't exist yet
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Transparency
Because trust can't be decreed. It has to be earned.
Born in France.
Built for Europe.
2002
Creation of the agency - GLOBE GROUPE
2010
Launch of event production and logistics business
2013 - 2015
GLOBE GROUPE strengthens its presence in Germany by acquiring the agency Elite Promotion, specialized in Brand Activation, and the agency Baron, an expert in commercial outsourcing.
2018
Acquisition of Partema and launch of the Travel Retail activity.
2019
Acquisition of TechSell Group, a key player in Sell-Out and commercial outsourcing.
2021
Launch of the Live Shopping offer, a new innovative solution to enhance the online shopping experience.
2023
Acquisition of Primer Impacto, Spain field marketing specialist.
2024
Acquisition of the UK agency N2O, further strengthening the presence of GLOBE GROUPE in the British market.
2025
Acquisition of the French agency ADMS, specialized in influencer marketing.
2026
Acquisition of Avidity, the parent company of McCurrach, Standout, Thumbprint, Zing and Wave. Avidity offers a range of specialist sales and marketing services that help brands sell more across the United Kingdom and Ireland.
