Carrefour Live Experience: In-Store Experience

Carrefour and GLOBE GROUPE reinvent in-store activation

Carrefour and GLOBE GROUPE, a European leader in shopper marketing, are launching Carrefour Live Experience, an innovative concept that reinvents in-store activation and opens up a new era of opportunities for brands at the point of sale.

Designed to combine commercial impact, executional excellence and environmental responsibility, Carrefour Live Experience transforms retail space into a truly immersive brand experience platform.

The ambition is clear: to offer shoppers spectacular, effective and sustainable live experiences, while maximising the performance of in-store activations for brands.

A next-generation shop-in-shop to reimagine the shopper journey

Launching this autumn across 50 of Carrefour’s busiest flagship stores in France, Carrefour Live Experience provides brands with a unique platform designed to showcase their brand worlds and engage consumers at the heart of the point of sale.

The concept is built around several key pillars:

• Bespoke scenographic spaces designed around the codes of each product category
• High-end production designed to enhance brand image
• An immersive premium structure, reusable and developed with sustainability in mind
• A fully equipped set-up (water, electricity, cooking facilities, refrigeration, etc.), enabling a wide range of activations
• Highly optimised just-in-time logistics, managed end-to-end by GLOBE GROUPE
• A team of trained brand ambassadors, ensuring a seamless, high-quality and impactful shopper experience

This new generation of experiential shop-in-shop activations transforms in-store promotion into a genuine opportunity for product discovery, demonstration and expert advice.

A new standard for in-store activations

With Carrefour Live Experience, brands benefit from a turnkey format that can be deployed in just a few hours, combining commercial performance with operational excellence.

The concept offers:

• Maximum visibility in the most strategic areas of the shopper journey
• A multi-sensory experience designed around expert advice, product demonstrations and sales
• Measurable ROI, with engagement and conversion KPIs tracked in real time
• A streamlined approach, with a single point of contact and centralised logistics

This approach enables brands to test, demonstrate, offer tastings and bring their brand story to life in a premium environment, as close as possible to consumers.

Already embraced by leading brands

Several major brands have already joined the Carrefour Live Experience initiative. The concept enables brands to introduce new products, offer tastings or run live demonstrations. They can also create immersive experiences at the heart of the point of sale.

The initiative also supports the CSR commitments of Carrefour and GLOBE GROUPE. The structures are reusable, while logistics are optimised. Production is also designed to minimise the environmental footprint.

With Carrefour Live Experience, Carrefour and GLOBE GROUPE are setting a new standard for in-store activation.

The format brings together shopper experience, commercial performance and environmental responsibility.