Discover the latest Beauty Tech trends for shoppers.

When Technology Enters the Beauty Routine

Beauty technologies are playing an increasingly important role in beauty routines and consumer experiences. From artificial intelligence and skin diagnostics to connected beauty devices, LED technologies and IPL, Beauty Tech offers new ways to discover, test and personalize beauty products and treatments.

Thanks to these technological innovations, brands can deliver personalized beauty experiences based on data, expert advice and interactivity. Whether in-store or at home, skincare devices, skin analysis tools and connected technologies are enriching the customer journey while strengthening engagement with products.

This evolution is also shaping beauty retail, where technology is becoming a powerful driver of customer experience. Within a Connected Commerce approach, brands leverage personalized diagnostics, immersive demonstrations and tailored recommendations to enhance the shopping journey. As a result, new Beauty Tech solutions bring together technology, expertise and performance to meet the expectations of a new generation of consumers.

News Special Beauty Tech

Beauty is changing. Today, it is no longer only about the product in the bottle, but also about the technology behind it. Increasingly, leading brands are using innovative solutions to create more engaging and personalized experiences for consumers. From smart devices at home to AI-powered tools in stores, these technologies are making beauty more personal, interactive and effective. Beyond personalization, they also help brands build trust by providing clearer insights and demonstrating tangible results in an increasingly competitive market. In this edition, we explore how Beauty Tech is transforming everyday routines into high-tech experiences and reshaping the way consumers discover and experience beauty. Welcome to the future of beauty!

Dyson Airwrap i.d. : A personalized Hair Styling experience at Sephora

Dyson, a pioneer in hair technology, is launching the Dyson Airwrap i.d., its first-ever connected styling device. To showcase this innovation, Dyson has set up a dedicated corner at Sephora. It’s the perfect opportunity to get a first look at this new tool and understand how its advanced personalization simplifies your daily beauty routine.

This new version introduces the groundbreaking i.d. curl function, allowing visitors to set a curling cycle tailored to their hair profile, length and level of styling expertise. The device then automatically adjusts the heat, curling time and cool-air shot to set the style. As a result, beauty technologies make it possible to personalize the styling experience while delivering professional-looking results with ease. On site, Dyson experts also guide visitors through the creation of their individual profile and introduce them to the latest attachments in the range.

Mixa Scan and GP Skin decode your skin’s needs

Mixa, the expert in sensitive skin, is making high-precision diagnostics accessible to everyone. The brand now offers a dual innovative approach to measuring skin hydration, combining the AI of the Mixa Scan with the precision of the GP Skin sensor pen.

The Mixa Scan delivers a complete skin diagnosis in just moments. At Mixa’s recent pop-ups, visitors could use an intuitive tablet interface integrated into a ring light to capture the skin with precision. Once a selfie is taken, AI analyzes individual skin needs and generates a personalized routine. Alongside this digital analysis, the GP Skin pen uses biometric sensors to measure hydration levels in real time through direct skin contact. This combination of technologies moves skin assessment beyond guesswork, giving consumers a clearer understanding of their needs through immediate and data-driven insights.

Paula’s Choice integrates the skin scanner into its customer experience

Paula’s Choice strengthens its mission of education and transparency by integrating high-tech skin diagnostics at the heart of its customer experience. Thanks to the OBSERV 520 scanner, the brand allows you to see what is happening beneath the surface of the skin.

Moreover, the experience remains closely tied to human expertise. An expert guides each visitor through the results in real time on a tablet. They then create a highly personalized skincare routine, recorded on a dedicated recommendation sheet. For Paula’s Choice, beauty technologies therefore make skin diagnostics more precise, turning complex analyses into expert advice that can be immediately put into practice.

Braun reinvents at-home beauty innovation with Smart IPL

Innovation reaches a new heights with the launch of the world’s first Smart IPL by Braun. To showcase this technology, the brand created the “Smart IPL Freedom” event, an immersive pop-up designed to make complex innovation finally tangible and desirable.

By featuring an ultra-aesthetic living room on one side and a connected testing zone on the other, Braun successfully projected the professional salon experience directly into consumers’ daily lives. This balance between lifestyle design and technical demonstration removes barriers to purchase: it is no longer just about a device, but about comfort and freedom right from your own sofa.

L’Oréal LED Face Mask: The science of light at the service of the skin

L’Oréal is also taking Beauty Tech into the home with its LED mask, bringing phototherapy into everyday beauty routines. With this innovation, expertise traditionally associated with professional skincare environments becomes accessible to consumers at home. Using precise light-emitting diodes, the device is designed to support cellular regeneration and transform anti-aging care into a high-tech ritual.

The device’s strength lies in its ergonomic design and scientific precision. Unlike generic models, L’Oréal’s mask diffuses uniform, targeted light for optimal radiance and firmness. This move into beauty devices shows the group’s commitment to merging traditional cosmetics with precision electronics.

Medicube turns Beauty Tech into a retro arcade experience

Medicube is taking the at-home beauty device market to the next level with the Age-R Booster Pro. To launch this innovation, the brand transformed NYC’s SoHo into a retro arcade called “Glow Mode”. The goal was to demystify cutting-edge technology, making it intuitive and desirable through play and nostalgia.

At the heart of this activation, the Age-R Booster Pro was showcased as a beauty engineering powerhouse. Visitors could try the device, testing its various skin stimulation modes at interactive vanities. By pairing each feature with arcade-style mechanics, Medicube explained complex technology in a fun, interactive way.

Nooance and its LED mask are redefining anti-aging skincare

French Beauty Tech brand Nooance is bringing professional-inspired LED treatments into the home. Its iconic LED mask goes beyond a traditional beauty tool, combining high-precision technology with an easy-to-use format. Compared with standard models, the device uses higher power to support optimal light absorption by the skin.

The technology combines two types of light that work in synergy. One is designed to stimulate collagen production, while the other supports skin repair at a deeper level. As a result, the brand highlights visible improvements in firmness and wrinkles after several weeks of use. By combining advanced technology with everyday convenience, Nooance turns an anti-aging routine into a more professional-grade beauty experience that easily fits into daily life.