Celebrating a century-old legacy in the digital age
For the campaign of Elizabeth Arden’s iconic Eight Hour® Cream, the challenge was to highlight the heritage of a pioneering brand that has been committed to women’s empowerment since 1910. At a time when online visibility is essential, the brand aimed to modernize its communication while remaining true to its values of free, diverse, and confident beauty. To meet this challenge and reach a qualified audience, an influence business activation was essential to stand out effectively across search engines and social media platforms.
The expertise of an influencer marketing agency
To meet this objective, our influencer marketing agency, GLOBE ADMS, deployed a targeted content strategy. Our team managed the casting of eight inspiring women, each bringing her own story, energy, and unique perspective.
By connecting the brand with these creators, we highlighted the Eight Hour® Cream balm. The product became an iconic, cross-generational essential, establishing itself as a must-have in their daily routines.
A powerful and engaging social media campaign
The rollout of this social media campaign maximized visibility and engagement among Elizabeth Arden’s target audiences. Through creative content formats, the eight talents successfully captured the attention of their communities, authentically sharing their experience with this iconic product.
This successful collaboration highlights the strength of GLOBE GROUPE in influence business. Our agency orchestrates large-scale campaigns that combine prestigious brand image with measurable digital performance.
