A launch that comes to life in store
With its new Pixel 11 range, Google aims to capture shoppers’ attention and encourage them to discover its latest smartphones. This launch is a key opportunity to strengthen brand visibility and showcase its products in a competitive, multi-brand retail environment.
To make it a major retail moment nationwide, effective merchandising and sales team training are essential. Well-designed displays that are instantly recognisable and true to Google’s brand identity help showcase the range and make its features easier to explore. The goal is to ensure a consistent rollout across France and maximise the launch’s impact as soon as the products hit stores.
High-tech merchandising at the heart of the rollout
To support the launch, Google mobilises TechSell’s merchandising and sales force teams. Combining technical expertise with on-the-ground support, they roll out the new Pixel range nationwide.
The teams prepare the retail spaces, install the products and deploy communication materials. They also train sales teams and in-store staff. Together, these activities cover the entire execution process, ensuring an efficient rollout within tight deadlines.
To maintain installation quality, responsive after-sales support provides ongoing assistance. Thanks to rapid interventions, the teams ensure that the products remain attractively presented over time.
As a result, the new Pixel range benefits from strong, consistent and lasting visibility, tailored to the layout of each retail location.
The new Pixel range arrives in stores
TechSell’s merchandising and sales force teams operate across France at Fnac, Darty, Boulanger and Orange.
The rollout includes refreshing Google display units and multi-brand retail spaces. The teams also install the new products and set up point-of-sale materials dedicated to the launch. The Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, Pixel 11 Pro Fold and Pixel Watch 5 are showcased in refreshed spaces. This makes the range easier to identify and encourages shoppers to explore the products.
From production to in-store execution, TechSell brings together its expertise to support Google with a rapid nationwide rollout. High-tech merchandising thus becomes a key operational lever in the launch of the new Pixel range.
