Google Pixel x FFF: Boosting Visibility to Drive Purchase
The high-tech market is highly competitive. In-store, brands need to stand out in environments where the number of products and offers continues to grow. Visibility therefore plays an important role at the point of purchase.
Against this backdrop, Google Pixel is looking to strengthen its presence among shoppers. As part of its partnership with the French Football Federation (FFF), the brand aims to increase its visibility across partner retailers and showcase its product offering more effectively.
The challenge is also to make the Google Pixel universe more recognizable and appealing. For the brand, every in-store interaction is an opportunity to capture attention and encourage shoppers to discover its products.
Rethinking the Corner to Stand Out In-Store
To address this challenge, TechSell is implementing a premium refresh of Google Pixel spaces. In addition, the solution includes the deployment of light merchandising assets in-store.
The aim is to strengthen the brand’s presence without disrupting the existing retail environment. As a result, the new elements give the spaces greater impact and make it easier for shoppers to discover the products.
Furthermore, the strategy draws on TechSell’s Field Force expertise. Thanks to space negotiation and deployment coordination, the brand can ensure a consistent presence across partner retailers.
From Concept to Execution: A Team Dedicated to Deployment
In the field, the TechSell teams roll out the new merchandising elements. They combine speed of execution with high-quality implementation to ensure consistent deployment across every point of sale.
Throughout the campaign, the sales teams also provide ongoing monitoring and after-sales support for the solution. In addition, they check the condition of the installations, identify any maintenance requirements and coordinate the necessary interventions. As a result, this continuous follow-up helps maintain the quality of the corners and the in-store customer experience.
Finally, from space negotiation and deployment to field monitoring, TechSell leverages its high-tech retail expertise to sustainably strengthen Google Pixel’s visibility.
