At GLOBE TRAVEL RETAIL, our mission since 1998 has been to help brands position themselves on the Travel Retail network by improving the airport shopper experience. We work with you to build a seamless shopping experience that turns travelers into customers.
Strategic Planning and Insight
By combining passenger/traDic data analysis with your business goals, we identify the most relevant levers to activate.
Concept and Theatralization
We design creative and ambitious campaigns that are realistic and aligned with your objectives.
Sourcing and Casting
We search for the best profiles from our pool of ambassadors, specialists in travel retail.
Training and Coaching
We select, recruit, and train teams on your products and brand to ensure a successful campaign.
Production, Logistics, Installations
We produce, store, deliver, install, and dismantle your airport activations (pop-up stores, stands, POS materials, etc.).
On-site Monitoring
Our operational teams and coordinators, physically based in airports, ensure the successful on-site deployment of your operations.
Performance monitoring and analysis
Thanks to our internally developed tools, we track, collect, analyze, and share on-site data and relevant KPIs with you.
Our European hubs in France, Switzerland, the UK and Ireland enable us to coordinate and activate European airports. We are in daily contact with the major players in Travel Retail to facilitate the deployment of your campaigns.
Depending on your needs and brand universe, we recruit the best profiles from our pool of qualified multilingual experts. We provide day-to-day on-the-ground coaching for our teams. Trained in your brand and Travel Retail sales techniques, all our ambassadors carry permanent airport badges.
We act as the interface between the field and the brand. We are your eyes and ears at the airport.
The personalized, immersive, premium experience has become a must for seducing travelers and closing the sale. We offer creative concepts, story-selling, theatrical presentations and the artists who will bring your brand to life (actors, musicians, engravers, tattoo artists, athletes, etc.).
We design, conceptualize and implement your airport POP theatralization to provide maximum visibility for your brand and products.
We stock, deliver and set up your pop-up stores, stands and airport POP displays. Our installers have all the necessary accreditations to ensure smooth installations.
Promote interactions between brands and consumers in temporary, attractive environments. Enhance your image with influencers and involve your distribution network.
