Since 1998, GLOBE TRAVEL RETAIL has been supporting brands in expanding their presence across the European Travel Retail network. Our mission is to enhance brand visibility and strengthen their presence in European airports by creating immersive, engaging shopper experiences tailored to the expectations of international travellers.
Drawing on our extensive Travel Retail expertise, we design seamless, personalised shopping journeys that combine brand activation, customer experience and commercial performance. Our ambition is to turn every interaction into a purchase opportunity, convert travellers into customers and drive sustainable sales growth for brands.
Planning & Insight
We analyse traveller data, passenger traffic flows and shopping behaviours in Travel Retail to identify the most promising growth opportunities. By combining these insights with your business objectives, we develop a tailored strategy to maximise your brand visibility and drive sales.
Theatralization
We create innovative and engaging brand activation campaigns tailored to the unique characteristics of Travel Retail and the expectations of international travellers. From concept to execution, we develop bespoke solutions that combine immersive brand experiences, shopper engagement and commercial performance.
Sourcing & Casting
We select the best talent from our network of specialist Travel Retail brand ambassadors. Trained in industry standards, brand-specific requirements and international travellers’ expectations, our experts bring your brand to life in airports, enhance the shopper experience and boost sales.
Training
We recruit, select and train specialist Travel Retail teams to represent your brand in airports. With in-depth product knowledge, strong sales expertise and a thorough understanding of travellers’ expectations, our brand ambassadors deliver a premium shopper experience that drives commercial performance.
Prod & Installation
We manage the production and deployment of your airport activations, from storage and delivery to installation and dismantling. From pop-up stores and stands to point-of-sale displays (POS), our teams coordinate every stage of the logistics process to ensure engaging, fully operational brand activations tailored to the specific requirements of Travel Retail.
On-site Monitoring
Our operational teams and on-site managers oversee the deployment and ongoing management of your brand activations. From on-site coordination to operational supervision, we ensure seamless, responsive execution that meets your requirements and standards.
Performance & Analysis
Using our in-house reporting tools, we collect and analyse on-site data from your brand activations. We track key KPIs, measure sales performance and provide detailed insights to optimise your campaigns and maximise your return on investment (ROI).
Through our local hubs and partnerships with leading Travel Retail operators, we facilitate the seamless rollout of your campaigns across European airports.
Drawing on our comprehensive Travel Retail expertise and our presence across Europe, we support brands at every stage of their projects.
From strategy and creative development to operational deployment in airports, we provide end-to-end, tailored support.
Tailored to your needs and brand identity, we recruit the best talent from our network of qualified, multilingual experts. We provide our teams with ongoing on-site coaching and support. Fully trained in your brand values, products and Travel Retail sales techniques, all our brand ambassadors hold permanent airport access passes.
We act as the link between your brand and our on-site teams to ensure the smooth execution of your Travel Retail activations. With a daily presence in airports, we oversee operations, gather traveller feedback and share key insights to optimise your campaigns.
We create immersive, personalised and premium Travel Retail experiences designed to captivate travellers and drive sales. From creative concepts and storytelling to immersive brand environments and live performances, we bring your brand to life in airports, creating unique and memorable moments.
We create, design and deliver bespoke point-of-sale (POS) displays and immersive retail environments to showcase your brand in airports. Through creative and engaging concepts, we enhance product visibility, capture travellers’ attention and optimise the Travel Retail shopper experience.
We manage the storage, delivery and installation of your pop-up stores, stands and point-of-sale (POS) displays in airports. Our technical teams hold the necessary airport accreditations to ensure seamless, secure and compliant deployment in line with Travel Retail requirements across Europe.
