L’Oréal Paris unveils its new PDRN+ serum at an immersive event

L’Oréal Paris puts its PDRN+ innovation in the spotlight

On the eve of its Parisian fashion show, L’Oréal Paris is launching an innovation within its Revitalift Filler range: the Hyaluron + PDRN+ Plumping Anti-Wrinkle Serum. This anti-ageing skincare product combines hyaluronic acid, known for its hydrating and plumping properties, with PDRN+, an active ingredient developed through biofermentation. The formula aims to improve the appearance of wrinkles, enhance radiance and improve skin quality.

This launch comes at a strategic time for the brand. During Fashion Week, the L’Oréal Paris fashion show attracts attention from the media, international personalities and content creators. The challenge is to leverage this visibility to reinforce the brand’s innovative positioning and raise awareness of this new skincare breakthrough. International ambassadors Kendall Jenner, Charlotte Cardin and Cara Delevingne contribute to the brand’s visibility around this key event.

The choice of Le Visionnaire, L’Oréal’s historic headquarters at 14 rue Royale, adds symbolic significance to the event. In this iconic venue, the ambition is to deliver an ultra-premium experience that makes scientific innovation accessible. Guests need to understand the serum’s unique features and benefits so they can share a clear, consistent and engaging message with their communities.

A pop-up designed to showcase L’Oréal Paris innovation

For this key event, GLOBE GROUPE oversees the entire project, from concept development to the operational organisation of the pop-up at Le Visionnaire. Spanning 100 m², the experience brings together an immersive space dedicated to discovering the Revitalift Filler Hyaluron + PDRN+ serum and a separate area reserved for press activities.

The concept draws inspiration from the glass skin trend, which celebrates radiant, plump-looking skin. It combines the product’s scientific expertise with content creation by invited influencers. The aim is to turn product discovery into an educational, visually engaging and shareable experience designed to showcase innovation and boost its visibility.

The event also receives media coverage from publications such as Gala, Paris Match, ELLE, Version Femina and Madame Figaro.

An immersive beauty journey combining science, experience and content creation

Upon arrival, guests walk through a light tunnel featuring the campaign on screen. They then discover the Revitalift Filler Hyaluron + PDRN+ serum in a dedicated product testing area. A content capture setup allows them to film themselves applying the product to their skin using their smartphones, independently.

An oversized bottle serves as an immersive photo opportunity, placing the product at the heart of the scenography. The experience continues at a customisation bar, where guests can decorate their serum bottles with rhinestones to create a unique item.

The journey then unfolds around two scientific areas. One presents the skincare product’s history and formula, while the other offers skin assessments and personalised advice. Before-and-after visualisations also allow guests to observe changes in their skin following serum application.

A dedicated cabin welcomes an expert facialist who applies the products. Nearby, a photoshoot area and a makeup touch-up station allow guests to capture the results.

Meanwhile, a specially designed press room hosts photoshoots with the brand’s ambassadors and influencers. Refreshments complete the setup, which is designed to encourage content creation throughout the launch event.

Led by GLOBE GROUPE’s expertise, this immersive journey combines science, beauty experiences and content creation to showcase L’Oréal Paris innovation and expand its reach across communities.