Making Schweppes Stand Out During a Major Sporting Event

As an iconic partner of Roland-Garros, Schweppes aims to capitalize on this major sporting event. In this context, the brand seeks to extend and strengthen the impact of its campaign in stores.

GLOBE GROUPE’s challenge is clear: extend the brand experience throughout the shopper journey. To achieve this, the agency designs a highly visible, immersive and engaging in-store activation across grocery retail.

Therefore, three key objectives guide the activation: maximize Schweppes’ in-store visibility, strengthen brand awareness and drive purchase. At the same time, the activation highlights the limited-edition drinks created for Roland-Garros.

An Immersive Shop-in-Shop Combining Tasting and Virtual Reality

For this activation, GLOBE GROUPE designs a tailored shopper experience. As a result, the activation brings the Roland-Garros experience directly into grocery retail stores.

The Shop-in-Shop combines three dimensions: product discovery, advice and immersive experience.

  • A tasting and advice area: First, GLOBE GROUPE trains its brand ambassadors in the Schweppes universe and the featured products. Their role is to welcome shoppers, provide advice and offer product tastings. Throughout the experience, they guide shoppers all the way to purchase.
  • A Gaming and virtual reality area: Next, shoppers are invited to test their serve through the “How fast will your ball go?” concept. Thanks to virtual reality, they discover their ball speed on a giant screen. They can then compare it with the speed of iconic Roland-Garros champions. As a result, this gamification mechanic drives engagement and attracts potential shoppers to the in-store activation.

An In-Store Activation Designed to Drive Engagement

An activation at the heart of the shopper journey: GLOBE GROUPE combines in-store visibility, immersive experience and advice. As a result, the Roland-Garros partnership becomes a powerful in-store activation lever in grocery retail. The objective is clear: capture attention, drive engagement and guide shoppers towards purchase.

Through this activation, Schweppes brings its Roland-Garros partnership to life directly in stores. In this way, the experience extends the brand universe throughout the shopper journey.

Moreover, test & try, product tasting and impactful visual merchandising create an interactive experience. Thanks to these mechanics, shoppers discover the Schweppes universe while engaging directly with the brand and its products.

Finally, the activation strengthens Schweppes’ in-store visibility. In addition, it provides retailers with a turnkey solution to activate the point of sale and drive purchase during this strategic sporting event.