The Marshall x Jimi Hendrix pop-up rocks Fnac Montparnasse

Marshall celebrates 60 years of history with Jimi Hendrix

In 2026, Marshall celebrates the 60th anniversary of its collaboration with Jimi Hendrix. Since they first came together, the amplifier manufacturer and the guitarist have shared the same ambition: to push the boundaries of sound and musical creativity. Today, this legacy continues to inspire new generations of artists.

To mark the occasion, Marshall launches a special anniversary collection dedicated to Jimi Hendrix. The brand aims to bring this story to life for audiences while showcasing its iconic products. This initiative also shines a spotlight on a partnership that has made its mark on music history.

TechSell oversees the pop-up rollout

To support Marshall’s launch of its anniversary collection with Jimi Hendrix, TechSell manages the logistical setup of the pop-up at Fnac Montparnasse. As the only pop-up in France dedicated to this collection, the space marks the launch of the special edition on the French market.

The team also handles merchandising to showcase the collection. The aim is to create a clear and engaging space that enhances product visibility and encourages visitors to explore the range.

In parallel, the sales team plays a key role in the activation. A brand ambassador welcomes visitors, guides them through the space and introduces them to the products. They demonstrate the equipment, advise customers and encourage them to try it out. This on-site support complements the merchandising and creates opportunities for direct interaction with the brand.

Through TechSell, logistics, product presentation and sales support come together to bring the pop-up to life and make product testing a central part of the in-store experience.

Product demonstrations and interactive activities engage visitors

At Fnac Montparnasse, the Marshall x Hendrix pop-up showcases the anniversary collection. The dedicated space gives visitors the opportunity to discover and try out the products.

Visitors can test a guitar connected to a Marshall x Hendrix amplifier. They can also take the microphone and sing through a Marshall Party Speaker. These demonstrations bring the experience to life and highlight the features of the equipment.

In addition, a T-shirt customisation workshop invites visitors to get involved. A competition also gives them the chance to win prizes. The brand ambassador welcomes visitors, presents the products and guides them through the different activities.

The activation brings together merchandising, product demonstrations and in-store engagement. This combination boosts the collection’s visibility while encouraging direct interaction with the brand in store.