N2O recognised for its brand experience expertise
N2O, GLOBE GROUPE’s UK agency, has been named Brand Experience Agency of the Year 2026 at the IPM Awards. The jury recognised the creativity, innovation and strategic thinking behind its brand experience, shopper marketing and promotional marketing campaigns.
With 16 awards in total, N2O further strengthens its reputation for creating engaging brand experiences across a range of sectors. Beyond these achievements, the awards celebrate the passion of its teams and the strong relationships built with clients and partners. Together, they continue to deliver increasingly ambitious campaigns.
Award-Winning Immersive Activations
Among the award-winning campaigns, The Haunted Fanta Factory stands out with three gold awards and one silver award. This Halloween activation won gold for its creativity, innovation and sampling campaign. It also received silver in the Non-Alcoholic Drinks category.
Meanwhile, Chupa Chups x Stranger Things at Thorpe Park won gold in the Entertainment & Sport category. The campaign immersed visitors in the world of Stranger Things through an immersive experience, demonstrating how brand activations can capture attention and create memorable interactions with audiences.
Finally, Dr Pepper: Dr Lurve won gold in the Best New Product Launch category. This award highlights the role of brand experience in showcasing a new product and creating fresh opportunities to connect with consumers.
Award-Winning Campaigns Across Multiple Sectors
N2O’s 16 awards span a wide range of sectors, from retail and beauty to entertainment and tourism.
In beauty, Superdrug x BST won gold in the Healthcare, Beauty and Fashion category. N2O also stood out in retail with Tesco Goodwoof Festival, recognised in the Retail and E-commerce category. Meanwhile, P&O Cruises took home gold in the Travel, Leisure and Tourism category.
Tesco campaigns also achieved strong results at the IPM Awards. Tesco Christmas Markets won two gold awards: one for its in-store experience and another for event staffing. The campaign also received silver for its use of data and insights, as well as bronze for its integrated campaign. Finally, Tesco x Britain’s Got Talent received bronze in the Best Sponsorship Promotion/Activation category.
This diverse portfolio of award-winning projects highlights N2O’s ability to tailor its activations to brands’ objectives. Whether the goal is to boost visibility, encourage product discovery or strengthen consumer engagement, each campaign delivers experiences designed to make an impact.
Collective Creativity in Service of Brands
Beyond the awards themselves, this achievement recognises the talent and dedication of N2O’s teams. It also reflects the strong collaborations built with clients and partners. Together, they combine creativity, strategic thinking and operational excellence to bring brands to life through memorable experiences.
With the title of Brand Experience Agency of the Year 2026 and 16 awards at the IPM Awards, N2O further reinforces its expertise in creating engaging and distinctive brand experiences. Moreover, this success highlights the strength of GLOBE GROUPE’s collective expertise in helping brands deliver impactful activations and drive business performance.
