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An iconic brand activation for the holiday season

Coca-Cola Europacific Partners aimed to create a high-impact, emotionally engaging brand activation for the holiday season.

The goal was clear: transform the point of sale into a true immersive experience capable of capturing shoppers’ attention and strengthening brand preference.

To achieve this, GLOBE GROUPE France designed a unique brand activation campaign: a fully dedicated Coca-Cola Christmas shop-in-shop, conceived as a life-size festive market. This activation fully reflects GLOBE GROUPE’s expertise in commercial animation, experiential retail, and the creation of high-value shop-in-shop solutions.

A 360° shopper experience designed for retail and emotion

To address the challenges of Coca-Cola Europacific Partners, GLOBE teams designed an immersive brand activation.

They combined storytelling, theatrical staging, and in-store marketing solutions. They fully recreated a Christmas market universe at the point of sale. This 360° approach placed the shopper experience at the core of the concept.

As a result, they transformed the main aisle and key areas into a festive environment. Street lamps, floor stickers, and immersive signage enhanced the overall universe. They also introduced a Christmas music atmosphere, increasing emotion and in-store engagement. In parallel, they deployed impactful and eye-catching POS displays to maximize product visibility.

Finally, they designed a “wow” scenography. A merchandising Christmas tree, redesigned chalets, and an XXL bottle strengthened visual impact. This also improved brand recall.

An award-winning campaign at the Roamler Awards

Rolled out in mass retail, this activation achieved immediate success among consumers. As a result, it generated a strong impact at the point of sale.

With more than 300 pallets installed and 10,000 shoppers reached, the campaign drove strong consumer engagement. In addition, it strengthened Coca-Cola’s presence during the key holiday season. It also helped reinforce the retail partnership. This highlights GLOBE GROUPE’s ability to manage large-scale in-store marketing initiatives.

The campaign was recognised at the Roamler Awards. It won a “Best in Class” award alongside Coca-Cola Europacific Partners. This distinction highlights the creativity and performance of GLOBE GROUPE France. This GLOBE GROUPE Award confirms its position as a leading player in brand activation and retail animation in Europe.

Finally, with this Coca-Cola shop-in-shop, GLOBE GROUPE France transforms points of sale into brand experiences. This strengthens commercial performance and shopper engagement.

Shop In Shop Coca Cola Brand Activation Globe Groupe
Shop In Shop Premium Coca Cola In Store Marketing Globe Groupe