La Laitière x GLOBE GROUPE: elevating FMCG activation through the Carrefour Podium

La Laitière recently teamed up with GLOBE GROUPE for its latest marketing activation in hypermarkets. The initiative took the form of a spacious installation, designed like an immersive mini-boutique right at the heart of Carrefour stores. This activation is part of the Podium offer developed by GLOBE GROUPE.

The Carrefour Podium: a powerful activation lever

In partnership with Carrefour for several years, GLOBE GROUPE has designed a specific solution for FMCG brands: the Carrefour Podium. Ranging from 21 to 28 m², this adaptable retail space allows GLOBE’s experts to deliver tailor-made, high-impact activations.

Fully customisable, the Podium enables brands to express themselves more freely and enjoy greater visibility in the retail environment. A true strategic asset, it combines creativity, brand impact and operational efficiency to ensure the success of commercial activations.

La Laitière: turning shopping into an experience

This month, La Laitière showcased its product ranges through an immersive boutique, supported by eye-catching branded POS displays. The objective: to celebrate craftsmanship and indulgence while transforming the act of purchase into a genuine consumer experience.

Thanks to a ready-to-use structure, the installation was quick and effective to deploy. Premium materials, display cases, flooring and lighting were all carefully designed to re-enchant the shopper journey.

In total, 22 Podiums were rolled out across France, delivering a dual benefit for La Laitière: boosting both sell-in and sell-out within a single activation.

From visibility to conversion

With this large-scale activation, La Laitière demonstrates how retailtainment and immersive branding can enhance shopper engagement while delivering measurable business results. Once again, GLOBE GROUPE positions itself as an essential partner for FMCG brands looking to stand out in a highly competitive retail environment.