Pop-up Mixa Tour wins Best Event Strategy

An award-winning experiential strategy

GLOBE GROUPE France is proud to announce that its collaboration with Mixa, a L’Oréal Group brand, has won an award at the 2025 Stratégies Festival in Paris.
This edition celebrates the diversity and excellence of French advertising creativity.

The jury honored Mixa with the Best Event & Experiential Strategy award for its Pop-Up Mixa Tour.
GLOBE GROUPE France orchestrated this innovative activation, offering an immersive experience in hypermarket parking lots. The campaign achieved strong visibility on television and social media, strengthening the brand’s connection with consumers and shoppers.

An effective omnichannel campaign

The campaign generated high engagement, boosted sales, and achieved remarkable media coverage.
It perfectly illustrates the effectiveness of an integrated, shopper-centric omnichannel strategy.
Indeed, the success of this activation showcases GLOBE GROUPE’s expertise in creating memorable experiences that bring brands closer to their audiences.

Recognized expertise

This success highlights GLOBE GROUPE’s know-how in designing lasting, memorable experiences that connect brands and people.
This award confirms our position as a trusted partner supporting brands in their innovative marketing and retail strategies. It also underscores the importance of close collaboration between agencies, media, and brands to maximize campaign impact.