St-Germain adopts the Carrefour Live Experience

St-Germain Brings the Art of Cocktails to Modern Retail

St-Germain’s arrival at Carrefour marks an important milestone for the iconic French elderflower liqueur. Already a staple in the world of mixology, the brand is now strengthening its presence in modern retail, bringing its premium universe closer to consumers.

In a market where shoppers are looking for more than just a product, the challenge is to create a genuine brand experience. To support this launch and boost visibility in-store, St-Germain leveraged Carrefour Live Experience, a concept designed by GLOBE GROUPE to reinvent in-store brand activation.

An Immersive Tasting Experience With Carrefour Live Experience

To showcase its premium positioning, St-Germain placed product experience at the heart of the activation. As a result, shoppers were able to discover the brand in a more engaging and memorable way.

Thanks to Carrefour Live Experience, St-Germain benefited from enhanced visibility at the point of sale. The premium stand design and immersive features helped the brand stand out in a highly competitive retail environment, capturing shoppers’ attention and driving engagement.

Furthermore, the activation highlighted the delicate aromatic profile of elderflower while demonstrating how easy it is to recreate the cocktail at home.

Creating Meaningful Connections with Shoppers

On the shop floor, the activation transformed a traditional shopping trip into a memorable brand encounter. By combining product discovery, expert guidance and a premium retail experience, St-Germain successfully connected with consumers and reinforced its premium image.

Ultimately, this activation demonstrates how experiential retail can strengthen the connection between brands and shoppers. It combines product discovery, expert guidance and immersive experiences. As a result, shoppers engage more deeply with the brand. GLOBE GROUPE continues to help brands stand out and drive in-store performance.