Mixa launches an innovative roadshow dedicated to sensitive skin
With its nationwide initiative “Comfort for Your Sensitive Areas”, Mixa is going out to meet shoppers through an unprecedented roadshow combining education, proximity and innovation. This brand activation underlines Mixa’s strong commitment to caring for sensitive skin, while offering a personalised and immersive consumer experience.
Addressing sensitive skin needs in dermatology deserts
At the heart of the campaign is a 35m² travelling pop-up store entirely dedicated to sensitive skin. Designed to reach people living in so-called “dermatology deserts”, this concept is particularly relevant in today’s context, marked by seasonality and a shortage of dermatologists.
An immersive and educational experience
Visitors were able to enjoy a unique and engaging journey, with a strong focus on pedagogy and personalisation:
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free and instant skin diagnostics,
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tailored expert advice,
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educational content developed in collaboration with Dr.Good!,
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engaging activities and surprises throughout the experience.
This interactive approach strengthens consumer attachment to the brand while reinforcing Mixa’s scientific credibility and expertise in dermatological care.
An activation boosting engagement and visibility
Designed to be both useful and attractive, the pop-up store also served as an “Instagrammable” space, encouraging visitors to share their experiences on social media. This not only amplified Mixa’s digital visibility but also created a direct link to retail outlets, driving in-store traffic and boosting sales.
A brand close to its consumers
With this roadshow, Mixa reaffirms its position as an engaged, consumer-centric brand, offering concrete solutions for sensitive skin needs while reinventing how it connects with its shoppers.
