CB News Luxury Creativity Grand Prix 2025: Celebrating Excellence in Travel Retail Brand Experience
It is a remarkable achievement for an ambitious project. At the CB News Luxury Creativity Grand Prix 2025, L’Artisan Parfumeur, in partnership with GLOBE TRAVEL RETAIL, Extime Duty Free, and Lagardère Travel Retail, was honoured for its pioneering approach to luxury in airports.
Transforming the airport into an immersive showcase
At Paris-CDG and Orly airports, the brand unveiled a unique concept designed as a true immersive showcase. Every detail – from design to storytelling – was conceived to transform the point of sale into a destination in its own right.
The activation, inspired by the principles of shopper marketing, placed customer experience at the heart of the initiative. Its highlight: the exclusive launch of the fragrance Minuit à Paris, a tribute to the nocturnal elegance of the French capital.
Redefining the codes of niche luxury
This project went far beyond aesthetics, embodying a vision of experiential, poetic, and sensory luxury. A carefully crafted scenography, personalised interactions, and a digitalised customer journey formed a 360° approach that redefines the standards of Travel Retail.
More than just a commercial animation, this activation expressed the brand’s DNA: a niche house that embraces its singularity, capable of turning airport waiting time into a suspended moment – emotional and memorable.
A collective achievement
This award celebrates the close collaboration between the teams at L’Artisan Parfumeur, GLOBE Travel Retail, Extime Duty Free, and Lagardère Travel Retail. It highlights a successful synergy between creativity, operational excellence, and retail activation expertise.
Beyond the prize itself, it acknowledges a shared vision: a bold Travel Retail model, designed to deliver strong and differentiating brand experiences.
Congratulations to all the teams involved in this outstanding project, which sets a new benchmark for the future of luxury in airports.
An activation that redefines the standards of niche luxury
This project goes far beyond aesthetics. It embodies a vision: that of an experiential, poetic, and deeply sensorial approach to luxury. Through a 360° activation combining scenography, personalized interactions, and a digitalized customer journey, L’Artisan Parfumeur introduces a new way of envisioning Travel Retail.
Far from being a simple commercial animation, this brand activation reflects the very DNA of the house: a niche brand that boldly embraces its uniqueness. It turns airport waiting time into a truly suspended moment—both emotional and memorable.
A collective pride for an exceptional achievement
This award is the result of close collaborative work between the teams at L’Artisan Parfumeur, GLOBE Travel Retail, Extime Duty Free, and Lagardère Travel Retail. It highlights a successful synergy between creativity, operational excellence, and expertise in commercial animation.
Above all, this prize celebrates a shared vision: that of a bold and innovative Travel Retail, capable of delivering powerful and distinctive brand experiences. Congratulations to all the teams involved in making this outstanding project a reality.
