Fruit Logistica: a key event for experiential marketing and brand activation

Each year, Fruit Logistica stands out as the must-attend trade fair for fruit and vegetable professionals. Held at Messe Berlin, the event brings together the entire industry and serves as a unique showcase for innovation, emerging consumer trends and bold new marketing strategies.

Once again, the team from BARON, the German brand activation subsidiary of GLOBE GROUPE, had the privilege of attending. It was an opportunity for our experts to immerse themselves in the latest advances in shopper marketing and in-store marketing, while meeting key players from across the sector.

Innovation, sustainability and evolving consumer expectations

Fruit Logistica is much more than just a trade fair: it is a true hub of ideas and solutions. This year’s edition highlighted in particular:

  • technological innovations designed to boost sustainability and production efficiency,

  • shifts in consumer behaviour, with growing demand for transparency, quality and immersive experiences,

  • new product concepts that are redefining the shopping journey.

For specialists in experiential marketing, the fair provides the perfect source of inspiration, showcasing best practices in commercial activations and brand engagement strategies aimed at enhancing the customer experience.

A strengthened partnership with Pink Lady Europe

One of the highlights of the event was reconnecting with our client Pink Lady Europe, who once again impressed with a visually striking and engaging stand firmly anchored in an event-driven marketing approach.

This meeting offered the chance to review the results of our collaboration and explore the next steps in our partnership. It is a perfect example of our commitment to delivering immersive marketing solutions that meet the expectations of today’s increasingly demanding consumers.

An international and strategic meeting point

Beyond the stands and presentations, Fruit Logistica serves as a prime platform for B2B networking, enabling exchanges between manufacturers, retailers and marketing experts. For brands, it is the ideal opportunity to combine creative activations, product sampling and direct consumer engagement, while showcasing their innovations to a global audience.

By bringing together the entire ecosystem under one roof, Fruit Logistica confirms its position as an essential platform for rethinking the shopper experience and shaping the brand activations of tomorrow.