L’OCCITANE Celebrates 50 Years in the Heart of Travel Retail

To celebrate its 50th anniversary, L’OCCITANE en Provence unveiled an immersive pop-up at Extime Duty Free in Paris Charles de Gaulle Airport. The objective was to introduce travellers to the brand’s most iconic worlds through a sensory and experiential journey showcasing its signature product ranges.

To maximise the impact of this travel retail activation, the brand relied on brand ambassadors.  capable of bringing its heritage. Who were capable to bring its values and product benefits to life throughout the customer journey. Their role was to create meaningful interactions with travellers while delivering a personalised and engaging brand experience.

Training Brand Ambassadors to Bring the Brand Experience to Life

To celebrate its 50th anniversary, L’OCCITANE en Provence unveiled an immersive pop-up at Extime Duty Free in Paris Charles de Gaulle Airport. Designed as a true journey into the brand’s universe. The experiential space invited travellers to discover its iconic product ranges through a series of sensory activations. From an immersive lavender field and a meditation area to a personalised luggage tag workshop. As well as an olfactory experience centred around a traditional distillation still. Plus dedicated spaces showcasing the Almond, Shea Butter and Immortelle collections. Each touchpoint highlighted L’OCCITANE’s Provençal heritage, iconic ingredients and expertise.

To bring this experience to life and guide visitors throughout their journey, GLOBE Travel Retail was responsible. Training the brand ambassadors involved in the activation. Their role was essential in ensuring a seamless and immersive experience at every customer touchpoint.

The training programmes were specifically designed to give ambassadors a deep understanding of the brand universe. Its Provençal roots and the unique features of each product range on display. In addition, a strong focus was placed on customer experience, enabling ambassadors to guide travellers smoothly and personally through the different activation areas. They were also trained to communicate the brand’s commitments and product benefits to an international audience. Ultimately, this preparation enabled them to deliver tailored support and maximise the impact of this anniversary activation.

A Shopper Experience Powered by Field Expertise

Throughout the activation, the brand ambassadors trained by GLOBE Travel Retail played a central role in the experience offered to travellers.

They guided visitors through the different areas of the pop-up. Including the meditation space, the immersive lavender field, the personalised luggage tag workshop. As well as the olfactory experience centred around the distillation still, the Almond collection discovery area, and the dedicated Shea Butter and Immortelle spaces.

Thanks to their product expertise and ability to bring the brand story to life, the ambassadors created an engaging and personalised experience. Which ultimately strengthened the emotional connection between L’OCCITANE and international travellers.

This activation perfectly demonstrates GLOBE Travel Retail’s ability to turn field expertise and ambassador training. Ultiimitely into powerful drivers of customer experience and commercial performance within the world of travel retail.