The 2025 CB News Grand Prix for Luxury Creativity
This is a meaningful recognition for an ambitious collaboration. On the occasion of the 2025 CB News Grand Prix for Luxury Creativity, the project imagined by L’Artisan Parfumeur in partnership with GLOBE Travel Retail, Extime Duty Free, and Lagardère Travel Retail was awarded for its innovative approach to luxury in the airport environment.
At Paris CDG and Orly airports, the brand unveiled a truly immersive showcase, where every detail—from design to storytelling—transforms the point of sale into a destination. This exceptional space is part of a brand activation strategy inspired by the principles of shopper marketing, with a strong focus on customer experience.
At the heart of it all lies an exclusive fragrance: Minuit À Paris, conceived as a tribute to the capital’s nighttime elegance.
An activation that redefines the standards of niche luxury
This project goes far beyond aesthetics. It embodies a vision: that of an experiential, poetic, and deeply sensorial approach to luxury. Through a 360° activation combining scenography, personalized interactions, and a digitalized customer journey, L’Artisan Parfumeur introduces a new way of envisioning Travel Retail.
Far from being a simple commercial animation, this brand activation reflects the very DNA of the house: a niche brand that boldly embraces its uniqueness. It turns airport waiting time into a truly suspended moment—both emotional and memorable.
A collective pride for an exceptional achievement
This award is the result of close collaborative work between the teams at L’Artisan Parfumeur, GLOBE Travel Retail, Extime Duty Free, and Lagardère Travel Retail. It highlights a successful synergy between creativity, operational excellence, and expertise in commercial animation.
Above all, this prize celebrates a shared vision: that of a bold and innovative Travel Retail, capable of delivering powerful and distinctive brand experiences. Congratulations to all the teams involved in making this outstanding project a reality.
