Primer Impacto, specialist in point-of-sale optimization, covers the Iberian territory through its offices located in Madrid, Barcelona, and Lisbon. With proven expertise since 2005 and in-depth local knowledge of the Iberian market, we support you in developing and implementing your Perfect Store strategy.
Research
Every project begins with attentive listening, in-depth analysis, and a tailored diagnosis.
Analysis and decision making
Recommendations based on concrete data to guide every strategic action.
Kick off and action plan preparation
A key phase to define objectives and lay the groundwork for a successful activation.
Mission implementation
Recruitment of teams, supervision of staD, and real-time reporting.
Process digitalization
To ensure consistent quality, control costs, and reduce carbon footprint.
Improvement of process
Continuous improvement of this process based on needs.
Business Intelligence
We collect and analyze your data to extract KPIs.
We recruit, train, and coach passionate and market-expert field teams across France. Whether seasonal commando or permanent teams, we build and manage your tailor-made sales force to boost your commercial performance and establish a trusting relationship with your distributors.
We put a face to your brand. Continuously trained in the latest sales techniques, our sales forces are coached daily to create connections with shoppers and ensure the long-term sell-out of your products.
Service presentation: Our trained and experienced merchandisers ensure the maintenance of your shelves throughout their lifespan and ensure consistency across the entire value chain of your experiential displays.
Service presentation We create customized and packaged sales force and merchandising training to meet the needs and objectives of your field sales teams.
Service presentation: we create teams of telemarketers capable of creating relationships and engaging with our clients' customers to generate orders and boost sales
Service presentation: we recruit, train and supervise teams of promoters who highlight our clients' brands from the competition and increase sales at the point of sale.
brief responded per year
People who are part of our team in offices and in the field
active permanent field teams per year
