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Aeroport Travel Retail Globe Groupe

Driving growth
on the 6th Continent

Meeting the needs of
airport shoppers

We support brands in the Travel Retail network in Europe, by improving the customer experience in point of sales areas. Omnichannelity, customer journeys, dramatization and storytelling have become essential
to seduce travelers and close the sale.

Globe Travel Retail Metier

A turnkey
commercial activation
in an airport

Strategic planning and insights

We advise you on the ideal activation plan for your campaigns, using a data-driven approach. Best timing, best locations, best profiles... nothing is left to chance.

Planning Strategique Globe Travel Retail

Sales force

Depending on your needs and brand universe, we recruit the best profiles from our pool of qualified multilingual experts. We coach our teams in the field on a daily basis. Trained in your brand and Travel Retail sales techniques, all our ambassadors carry permanent airport badges.

Force De Vente Specialiste Travel Retail Globe

Merchandising and Retail Supervision

We act as the interface between the field and the brand. We are your eyes and ears at the airport.

Optimisation Merchandising Travel Retail Globe

Retailtainement

The personalized, immersive, premium experience has become a must for seducing travelers and closing the sale. We offer creative concepts, story-selling, theatrical presentations and the artists who will bring your brand to life (actors, musicians, engravers, tattoo artists, athletes, etc.).

Retailtainement Jean Paul Gaultier Aeroport Agence Globe Travel

Opening and management of event boutiques

Our airport boutiques are entirely managed by our in-house teams, providing you with a single point of contact and full monitoring of your boutique's performance.

Ouverture Boutique Travel Retail Globe

POS theatralization

We think up, conceptualize, produce and install your airport POS theatralization to provide maximum visibility for your brand and products.

Theatralisation Magasin Aeroport Globe Travel Retail

Production, logistics and storage

We stock, deliver and install your pop-up stores, stands and POS displays in European airports. Our installers have all the necessary airport accreditations to ensure smooth installations.

Expertise Logistique Travel Retail Globe

Discover how we support your sales performance

data insight agence globe groupe

Data insight and business intelligence

Digitization of processes and analysis of passenger and traffic data, to help brands and retailers optimize their sales performance.

Animation Commerciale Parfumerie Boutique Aeroport Globe Travel Retail

Operational excellence

We recruit, train, onboard and coach expert and passionate ambassadors. We offer tailor-made training in Travel Retail sales techniques and your products.

couverture multigeeographique agence globe groupe

Multi-geographic coverage

Our local experts are positioned throughout Europe to ensure consistent operational deployment.

Globe Travel Retail Equipe Cannes

Project management

A single point of contact for personalized support and tailor-made coordination.

Our news

Actu Agence Globe Groupe Business Du Travel Retail

The Travel Retail business is going to expand, and we are preparing for it

All our news All our news

Our campaigns

St Patrick Aeroport Globe Travel Retail

Airport activations to celebrate St. Patrick’s Day in the UK

Teremana Travel Retail Globe Groupe

Teremana’s “Share the Mana” Campaign at the Airport

Animation Boutique Sol De Janeiro Aeroport Agence Globe Travail Retail

Sol de Janeiro takes over Charles de Gaulle Airport

All our campaigns All our campaigns