Activation De Marque Defile Jean Paul Gaultier Agence Globe

Bringing your Brand to Life

Experience:
The New Must-Have

The rules have changed. A great product and a compelling story are essential, but no longer enough to drive sales. In an increasingly digital world, with endless options and constant promotional noise, shoppers demand more—more human interaction, more proof, more meaning.

We help you create tailor-made experiences to engage your community

Insights and Strategy

Anticipating and decode consumer trends, generating shopper insights, decoding the evolution of brand ecosystems and competitive universes. By cross-referencing market analysis and brand specificities, we determine the most relevant levers to activate.

Planning Strategique Globe Travel Retail

Creative concept

Thanks to our partnerships with leading retailers, we can deploy effective in-store activations to engage with your consumers. Toolkits, shop-in-shops, sampling, promo mechanics, special events... we provide your customers with positive, memorable experiences that help you gain visibility, appeal and market share.

Concept Creation Marketing Experientiel Agence Globe

In-store and retail marketing

Out-store experiential marketing

Roadshows, pop-up stores, trade fairs, street marketing... we target key, strategic locations to reach your targets in the right place at the right time and give them disruptive experiences.

Marketing Experientiel Festival Playground

Sampling

Make people try to make them buy: discovery is a positive influence on purchase for 70% of consumers.

Campagne Echantillonnage Street Marketing Agence Globe

Connected Commerce

Since shoppers are everywhere, we address them at all touchpoints and amplify our live operations with digital experiences: QR codes, microsite, contests on social media...