TechSell Teams in London: When Sales Meet Innovation
May 2025 will stand as a milestone for the Influence by TechSell teams. The Google EMEA Summit made its long-awaited comeback after six years, and not just anywhere: the Natural History Museum in London, a prestigious setting where history and modernity converged to inspire the future of business and technology.
A Strategic Gathering for the Sales Force
For every retail and commercial influence player, this type of summit is more than just a corporate event: it’s a strategic accelerator. By bringing together Google teams from across the EMEA region, the Summit set the stage for unpacking Google’s vision for 2025. The objectives were clear: to understand how innovation – and especially artificial intelligence – will reshape customer relations and transform commercial touchpoints.
AI as a Driver of Sales Performance and Efficiency
Artificial intelligence dominated discussions, not as an abstract trend but as a tangible tool to rethink sales performance. For a sales force, AI goes far beyond algorithms: it is becoming a genuine strategic partner, capable of predicting buying behaviours, optimising product recommendations, and streamlining the customer journey. The Influence by TechSell teams were able to deepen their understanding of the Google ecosystem and anticipate how these solutions can strengthen their operational expertise on the ground.
Pixel and the Art of Selling Innovation
The Summit also hosted exclusive presentations of the latest features of Pixel smartphones. More than a product launch, this was a case study in how to bring innovation to life for end consumers. For commercial teams, such insights are invaluable in building distinctive sales arguments and delivering customer experiences that truly stand out at the point of sale.
A Collective Momentum Towards the Future
Beyond technological announcements, the true success of this gathering lies in the collective energy it generated. Collaborating with industry leaders, sharing insights, and identifying synergies: all of these are levers that strengthen commercial effectiveness. For Influence by TechSell, this London Summit represents a decisive step in its mission to turn technological innovation into tangible value for both brands and consumers.
