GLOBE GROUPE, the shopper marketing expert
Founded in 2002, GLOBE GROUPE was born from a clear and ambitious vision: to professionalise shopper marketing through efficient, high-quality and ROI-driven brand activations.
Specialising in field marketing and street marketing, GLOBE GROUPE advises and supports advertisers with in-store and out-of-store strategies. By creating unique and engaging experiences, brands are brought closer to their consumers and encouraged to trigger immediate purchasing decisions.
Our philosophy is simple: deliver flawless actions that generate strong returns on investment for every brand that places its trust in us.
A consumer in search of meaning and proximity
Internet, mobile and social media have transformed consumer behaviour and pushed people to “virtualise” their interactions. Yet at the same time, they increasingly seek connection, advice and proximity when making purchasing decisions.
At the very moment when digital communication and virtual points of sale dominate, field marketing takes on renewed importance. In-store activations and street marketing, acting as true amplifiers of digital, make it possible to establish real and lasting connections. This proximity-based communication remains the most effective way to create a personal relationship, introduce products and encourage trial.
How to meet shopper expectations?
Nomadic, hyper-connected and pressed for time, today’s consumer wants to optimise every moment. They naturally turn towards brands that offer personalised services and rewarding experiences.
By focusing on customer insight, shopper marketing helps to decode behaviours and expectations, and respond in a way that strengthens both brand credibility and attractiveness.
For more than ten years, GLOBE GROUPE has been designing and delivering in-store and out-of-store activations for leading brands. From retail animations to street marketing, product sampling and roadshows, every solution is crafted to build connections, spark engagement and ultimately influence purchasing decisions.
GLOBE GROUPE agencies across France: the strength of local presence
Committed to performance and quality, GLOBE GROUPE combines strategic expertise with a strong national network to achieve tangible results. To meet advertisers’ often tight deadlines, the agency is present in France’s 11 largest metropolitan areas, reaching more than 70% of the population.
Every step of an activation — from recruitment and training to scheduling and field optimisation — is managed by local, permanent teams who understand the specificities of their region. Thanks to this network of agencies, campaigns are executed seamlessly, ensuring consistent quality across the entire territory.
