GLOBE GROUPE acquires ADMS.Paris and pioneers a new model of Influence Business
GLOBE GROUPE has taken a major strategic step forward by announcing the acquisition of ADMS.Paris, the pioneering influence marketing agency founded in 2010 by Cyril Attias, a recognised expert in social media and influence for over 25 years.
This acquisition reflects a strong conviction: consumer behaviour has shifted, reshaping the path to purchase. Today, the boundaries between online and offline are blurring, and brands are demanding solutions that integrate communication, experience, and commercial performance. With ADMS.Paris, GLOBE GROUPE is creating a new and disruptive model of Influence Business, combining powerful storytelling with measurable business impact.
A phygital offer serving brands
The acquisition of ADMS.Paris enables GLOBE GROUPE to deliver hybrid, phygital programmes that bring together influence, social media, experiential, and retail marketing. The goal is to maximise the impact of influence campaigns by embedding them directly into the purchase journey — from digital engagement to in-store conversion.
Cyril Attias will continue to lead ADMS.Paris while also playing a key role in developing the group’s new offers. His strategic and operational expertise will enhance GLOBE GROUPE’s capabilities as Europe’s leading shopper marketing agency, creating a unique value proposition in the market.
Driving new growth
Through this acquisition, GLOBE GROUPE is unlocking a new growth lever. This integration will:
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accelerate the group’s expansion in France and across Europe,
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strengthen value creation for existing clients,
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and generate creative and commercial synergies thanks to the complementarity of both companies’ expertise.
Statements
Jérémy Dahan, President of GLOBE GROUPE:
“Consumers — and particularly Generation Z — no longer distinguish between physical and digital shopping. It was essential to offer them a seamless, personalised and effective purchase journey. With ADMS.Paris, we are integrating the expertise of a true pioneer in influence marketing to build a unique model in Europe, where digital and business performance go hand in hand.”
Cyril Attias, Founder and President of ADMS.Paris:
“Social commerce and influence campaigns are now indispensable to drive consideration, purchase intent and loyalty. By joining GLOBE GROUPE, we have the opportunity to invent a new model, blending creativity, agility and performance, and to deliver high-value influence activations to brands.”
With the acquisition of ADMS.Paris, GLOBE GROUPE confirms its ambition: to reinvent influence marketing by transforming it into a true business lever, integrated within the path to purchase and delivering measurable results.
