POP’UP MALL: GLOBE GROUPE simplifies the installation of pop-up stores

In a market where brands are seeking greater agility and closer connections with their consumers, the pop-up store has become an essential brand activation tool. To remove the logistical and financial barriers often linked to this format, GLOBE GROUPE is launching POP’UP MALL, a new solution designed to make the setup and operation of temporary retail spaces in shopping centres faster and easier.

A streamlined and accessible offer

POP’UP MALL enables advertisers to benefit from standardised conditions with leading French property groups such as Unibail, Klépierre and Altarea Cogedim. This harmonisation aims to simplify a market that is often fragmented and opaque, where uncertainty around rental fees, structures and associated costs could discourage brands from taking the plunge.

Shopper immersion at the heart of high-traffic zones

With POP’UP MALL, brands can secure a presence in some of the most powerful high-footfall locations in France: shopping centres. GLOBE GROUPE offers a turnkey solution built around a customisable “White Cube”, a fully modular structure that adapts to each brand’s identity and extends its storytelling into a physical environment. This immersive format transforms the space into a unique shopper experience, perfectly aligned with the brand’s DNA.

Speed, flexibility and controlled budgets

Beyond the concept, POP’UP MALL delivers on its promise of speed and simplicity: GLOBE GROUPE has pre-negotiated spaces, set up the structure and validated the specifications with partner landlords. The result: a pop-up store can open in just three weeks.

Another key advantage is unprecedented flexibility in occupancy. Unlike traditional rental constraints, POP’UP MALL offers a tailor-made, on-demand duration with no minimum number of days, allowing brands to adapt their presence to their objectives and resources.

A new era for retail activation

With POP’UP MALL, GLOBE GROUPE strengthens its role as a pioneer in experiential retail activation. This offer addresses a dual need for brands: optimising investment while maximising shopper impact — at the right time, in the right place.