Tailor-Made Campaigns from Strategy to Performance

In a market where advertisers demand creativity, efficiency and measurable ROI, GLOBE GROUPE has established itself as a trusted partner. The agency has built an integrated organisation that guarantees the quality of its activations, operational excellence and rigorous performance tracking.

End-to-End Expertise, from Strategy to Execution

Whether it is in-store activations, street marketing, roadshows or brand experiences, GLOBE GROUPE delivers tailor-made support, from strategic planning to logistical deployment. With a nationwide presence, its local teams — composed of field experts — draw on a deep understanding of brand challenges to design the most effective solutions for connecting businesses with consumers.

Constantly scanning market trends, the agency develops innovative promotional formats that give campaigns greater impact and help brands stand out in an increasingly competitive landscape.

Measuring, Analysing and Optimising ROI

For advertisers, profitability is non-negotiable: 93% of marketing directors believe that campaigns must be evaluated and adjusted based on performance*. Staying true to this principle, GLOBE GROUPE conducts post-tests on all its operations — from in-store activations to street marketing and brand campaigns — in order to measure efficiency, benchmark results and assess real impact on both consumers and sales.

In partnership with IFOP, the agency has developed a methodology specific to the in-store and out-store fields. This approach establishes benchmarks to compare campaigns against each other, providing advertisers with clear reports backed by precise indicators such as campaign engagement, brand recall, purchase intent and consumer impact scores.

An Integrated and Agile Organisation

One of GLOBE GROUPE’s key strengths lies in its decision to internalise all the expertise required for campaign delivery. Its structure rests on four strategic and operational pillars:

  • Conception: strategic planning, concept creation, design studio.

  • Production: sourcing, manufacturing, logistics, permits.

  • Human Resources: recruitment and training of field staff.

  • Analysis: post-testing, ROI assessment, reporting.

“By integrating and mastering all essential areas, GLOBE GROUPE can confidently guarantee the quality of its actions. This pursuit of excellence drives all our teams,” states Jeremy Dahan, Founder and President of the agency.

Skilled and Responsive Field Teams

With a large network of trained brand ambassadors and promoters, the agency ensures a strong, professional presence in the field. Quality is reinforced through strict control measures such as live inspections and mystery shopping visits.

To further boost operational efficiency, GLOBE GROUPE relies on a dedicated logistics subsidiary specialising in freight and distribution. This integration ensures real-time responsiveness to campaign needs while avoiding cumulative margins. The result: an organisation that is flexible, agile and ROI-driven.

In Summary

With its integrated approach, innovative activations and commitment to measurable performance, GLOBE GROUPE positions itself as a leading player in shopper marketing in France. The agency delivers turnkey campaigns that are creative, impactful and profitable.

*Source: Acquia and SQLI survey “New tools vs. Marketing and Communication Services: Love or Dislike?”