Personalisation and Immersive Experience at the Heart of Beauty
Every woman is unique, just like her make-up ritual. This marketing insight inspired Yves Rocher’s MakeUp Days: an initiative designed to strengthen customer closeness by offering a truly distinctive brand experience.
The objective was clear: to celebrate every woman through make-up sessions tailored to her personality, while driving qualified footfall in-store thanks to a differentiating approach.
An Off-Site Pop-Up Store and Innovative Digitalisation
At this flagship event, Yves Rocher Make-up Artists offered tailor-made lessons, personalised to each participant’s temperament and facial features. For the very first time, every session was filmed live and then gifted to the client in a digital format, enabling her to recreate her look at home. This digitalisation of the beauty experience strengthened the emotional connection with the brand, while reinforcing its positioning as an accessible beauty expert committed to empowering its customers.
A Field Strategy Driving Traffic and Conversion
Located at the heart of shopping centres, Yves Rocher pop-up stores were designed as true traffic activators. By combining a free experience, personalised service, and direct engagement, the brand succeeded in attracting new customers, boosting visibility, and generating incremental sales. This approach, centred on generosity and customer care, has sustainably strengthened the relationship of trust between Yves Rocher and its consumers, embedding itself in their daily lives in an authentic and impactful way.
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2x
brand proximity
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+26%
sales at D+2
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75%
recall rate
