A Sun-Soaked Launch in the Heart of Travel Retail
Sol de Janeiro, the iconic brand celebrated for its gourmand fragrances and joyful universe, unveiled its brand-new Delícia Drench range.
To mark this launch, the brand chose Paris Charles de Gaulle Airport, a strategic and cosmopolitan hub, to capture the attention of an international audience — particularly Gen Z, eager for unique, fun and memorable experiences.
A Colourful and Immersive Activation
Together with GLOBE TRAVEL RETAIL, Sol de Janeiro created a 360° experience that perfectly embodied its sunny, playful spirit.
Travellers were invited to enjoy:
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Personalised beauty advice from our expert consultants.
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An interactive flyer allowing them to choose their mood of the day with a sticker: Excited, Cosy, Daring or In Love.
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A branded photobooth, offering a fun, shareable souvenir.
All set to an uplifting musical backdrop, recreating a vibrant, summer-like atmosphere in the terminal.
Spreading Joy and Connecting with Travellers
This colourful activation transformed the airport journey into a sensory and immersive experience, blending fragrance, music and interaction.
Key achievements:
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Capturing and engaging Gen Z through a modern, playful and digital-friendly approach.
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Strengthening Sol de Janeiro’s brand image by associating it with joy, energy and authenticity.
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Creating memorable moments that travellers could take with them beyond the terminal.
A radiant and unifying activation that perfectly reflects the spirit of Sol de Janeiro: joy, conviviality and boldness.
