Travel Retail as a premium showcase for luxury brands
Travel retail has become a powerful lever for luxury houses looking to reach an international clientele, particularly in major airport hubs such as Paris-Charles de Gaulle. This channel offers a unique opportunity to combine visibility and experience, immersing travelers in the brand’s universe. Today’s consumers seek privileged moments that go beyond a simple purchase, wanting to enjoy a sensory and emotional experience, turning their time at the airport into a memorable pause.
This trend pushes brands to innovate in order to stand out in an environment of intense competition and high expectations.
An immersive pop-up embodying the Perrier-Jouët Art of Living
In response to these expectations, Maison Perrier-Jouët created a sensory pop-up store that reflects its heritage and expertise. This immersive concept draws inspiration from Art Nouveau and the brand’s iconic floral richness, offering travelers a moment of discovery and elegance.
At the heart of the space, trained ambassadors showcase signature cuvées like Grand Brut, Blanc de Blancs, and Belle Époque. Tastings are served in glasses specially designed by artist Marcin Rusak, blending art and sensory experience in perfect harmony. Ambassadors accompany each visitor, personalize gift sets, and passionately share the Maison’s story, creating a truly bespoke experience.
A unique experience at Paris-Charles de Gaulle Airport
Perrier-Jouët is launching an exclusive pop-up in autumn 2025 at Paris-Charles de Gaulle, offering full immersion into its universe.
The space blends elegance and modernity, featuring Art Nouveau décor enhanced by the iconic anemone, a symbol of the Maison. Visitors enjoy a refined tasting experience where every detail, from the glassware to the service, showcases the champagnes’ finesse. Perrier-Jouët also presents limited editions and exclusive collections, highlighting the unique and exceptional nature of this activation.
Through this initiative, the Maison strengthens its travel retail position, offering travelers a sensory, elegant, and memorable pause reflecting its Art of Living.
