Playground: a space for meeting and celebration, open to everyone
Playground, the flagship project of GLOBE GROUPE, takes place on the forecourt of Gare de Lyon, a strategic crossroads in the heart of the French capital. This iconic train station, attracting over 190 million travelers annually, becomes a meeting point between the daily life of Parisians, travelers in transit, and the excitement of the Olympic Games. With its wide range of immersive activities and festive atmosphere, Playground offers a unique opportunity for brands to connect with an international audience.
A summer experience in the heart of Paris
GLOBE GROUPE, the leading European group dedicated to shopper marketing, led by Jeremy Dahan, announces the launch of its flagship summer project: Playground. From July 11 to August 4, the square in front of Gare de Lyon will transform into a strategic and experiential hub for brands looking to engage both French and international audiences.
Located in the heart of the capital, this iconic location will become the stage for an immersive and festive experience, set against a backdrop of a multicultural festival atmosphere. As Paris welcomes the Olympic flame and hosts most of the sporting events, Playground will provide a space for meeting and celebration, open to all.
Designed in a pop, festive, and joyful universe, Playground will offer a multitude of activities and experiences for all audiences. Dance, music, culinary discoveries: numerous opportunities to come together in an unprecedented atmosphere.
A must-visit platform for brands during the Olympics
As a major interconnection hub, Gare de Lyon, France’s primary high-speed train station, attracts over 190 million travelers each year and serves as a key stop for those heading to southern France, where several Olympic events will take place.
This summer, stadiums and Olympic venues will not hold a monopoly on good vibes; Playground will embody the cultural richness of Paris and provide brands with a unique platform to create memorable experiences and engage their audiences.
Specializing in organizing experiential events, GLOBE GROUPE has established itself as a major player in the sector by offering innovative concepts and unique experiences for brands and the general public.
