Palmer’s unveils its new Brazil-inspired range
To support the launch of its new Brazilian-inspired body care line, Palmer’s entrusted N2O, our UK agency in brand activation, with the mission of creating an immersive retail experience in the heart of the United Kingdom. The goal of the campaign was to showcase the hero products by transforming the Superdrug store into a festive, colorful, and sensory universe.
A retail activation inspired by the spirit of Rio
To capture shoppers’ attention and maximise in-store visibility, N2O designed a full store takeover. The setup, inspired by the streets of Rio, combined a tropical atmosphere, shimmering foliage, bold colours and a sunny soundtrack. Every detail was crafted to reflect the sunny DNA of Palmer’s new Brazilian range and drive engagement through an immersive customer experience.
Shoppers were invited to explore the textures and scents of the products through free sample distribution, all while enjoying the festive sounds of Brazil. A sensory journey designed to build an emotional connection with the brand and encourage product trial at point of sale.
A rhythmic and engaging brand activation
This playful and interactive retail activation helped to extend the immersion while energizing foot traffic in the store. The most enthusiastic participants were able to leave with complimentary Palmer’s products.
The campaign strengthened the brand’s presence across the Superdrug network and positioned the range as a summer must-have. By leveraging the principles of brand activation and the tools of Shopper Marketing, the operation transformed the point of sale into an experiential space, stimulating interest, interaction, and purchase.
