Magnum joins forces with ADMS at the Cannes Film Festival
Magnum’s activation at the Cannes Film Festival marked a new milestone in the brand’s evolution, establishing itself at one of the most prestigious events in the film industry. Through this collaboration with ADMS, Magnum successfully combined luxury and immersive experience to captivate a discerning audience. This strategic partnership allowed the brand to stand out with an innovative approach to influence and experiential marketing, leveraging the prestige of the city of Cannes.
An Influence Business strategy
On the occasion of the Cannes Film Festival, ADMS—our influence business subsidiary—designed a tailor-made marketing activation for Magnum, conceived as a true 360° marketing campaign. ADMS orchestrated an immersive influencer strategy to unveil the brand’s latest ice cream creations. The universe of these new products was brought to life through a series of content pieces embodied by carefully selected talents, including Léa Elui, the exclusive M-bassador, followed by over 30 million fans. This partnership is fully aligned with an experiential marketing approach, strengthening Magnum’s presence in the high-end retail marketing ecosystem.
Influence serving the Brand Experience
The Magnum beach in Cannes was transformed into an open-air experiential pop-up store. Designed as a brand activation, the event brought together over 115 content creators for a full immersion into the world of Magnum’s new ice cream creations. This initiative generated more than 35 million impressions and over 500 pieces of content shared on social media.
By combining the codes of field marketing and buzz marketing, ADMS activated a unique engagement lever. An operation that perfectly showcases our expertise in blending creativity, performance, and content strategy.
