Magnum Shines at the Cannes Film Festival
Magnum’s activation at the Cannes Film Festival marked a key milestone in the brand’s evolution, anchoring itself at one of the world’s most prestigious cinema events. In collaboration with ADMS, Magnum combined luxury, influence, and immersive experience to captivate a demanding audience. This strategic positioning allowed the brand to stand out at the heart of a highly mediatised event, leveraging the unique prestige of Cannes.
An Influence Business strategy
For this exceptional launch, ADMS, our subsidiary specialised in influence business, designed a 360° campaign blending creative content, influencer partnerships, and experiential marketing.
The universe of Magnum’s new ice cream creations was brought to life through a series of content led by carefully selected talents. Among them, Léa Elui, the exclusive M-bassador with over 30 million followers, embodied the brand’s voice at Cannes. This immersive influence strategy reinforced Magnum’s presence within the world of high-end retail marketing.
An Immersive Experience on the Magnum Beach
The iconic Magnum Beach in Cannes was transformed into an open-air experiential pop-up store, welcoming over 115 content creators for a total immersion in the brand’s latest ice cream universe. Designed as a true on-the-ground activation, the event generated more than 35 million impressions and over 500 pieces of content shared across social platforms.
By combining the power of buzz marketing with experiential retail activations, ADMS delivered exceptional visibility and engagement for Magnum, showcasing its ability to merge creativity, strategy, and performance.
