From digital to retail: the rise of an iconic chocolate bar
With over 100 million views on TikTok, the Lindt Dubai Style bar has become a true social media phenomenon. Its indulgent trio — milk chocolate, pistachio, and crispy kadaïf — has captivated consumers and made a strong impact within the world of Influence Business.
Following this success, Lindt wanted to bring its star product to life in the physical world. The goal: to extend the social media momentum through a strong and inspiring retail presence. Carrefour hosted an exclusive activation designed to transform digital buzz into a real-life experience within a dedicated shop-in-shop setup.
A phygital strategy serving Influence and Drive-to-Store
To connect viral awareness with in-store performance, we designed a comprehensive and coherent activation strategy combining influence, social media content, and targeted in-store activations.
A local influencer campaign mobilized influencers and micro-influencers to boost the visibility of the operation.
Moreover, it generated a powerful, multigenerational drive-to-store effect. By combining digital and retail levers, this activation perfectly illustrates the strength of influencer marketing. When integrated into an omnichannel approach, it creates a seamless connection between engagement and purchase.
Finally, as a true performance driver for brands, this influence business approach proves its strategic value. A well-orchestrated social media strategy can sustainably fuel in-store conversion.
An immersive and premium Shop-in-shop
The Lindt Dubai shop-in-shop takes place at the heart of Carrefour stores, immersing consumers in a refined and captivating universe.
With its premium staging, the brand instantly captures attention. Every detail reflects the visual identity of the viral Lindt Dubai Style tablet.
This unique brand activation offers a moment of tasting and discovery, allowing visitors to enjoy a gourmet, friendly, and memorable experience.
The setup also creates natural opportunities for sharing on social media, seamlessly connecting the physical experience with digital engagement.
Influencers share their impressions and amplify the visibility of the campaign, ensuring that every interaction contributes to the influence and reach of the Lindt Dubai shop-in-shop.
