Lindt at the heart of Travel Retail
For the launch of its new Lindt Dubai Style chocolate, the renowned Swiss brand has chosen European airports, including Geneva Airport, to roll out an exceptional sensory activation. This exclusive pistachio edition, crafted by Lindt’s Master Chocolatiers, reinvents the iconic milk chocolate to offer a premium tasting experience to travelers in transit.
A premium customer experience at the airport
To highlight this new product and capture attention in the highly competitive airport environment, Lindt relied on a 360° activation strategy combining personalized tastings, brand storytelling, and digital content. Our GLOBE Travel Retail ambassadors, dressed as Master Chocolatiers, bring the space to life with tailored advice and tastings of the Dubai Style recipe, showcasing both craftsmanship and indulgence.
The experience is enhanced by the Lindt Digital Smile Machine, an interactive device inviting passersby to take a photo while enjoying a LINDOR truffle. This immersive approach is designed to drive engagement while strengthening the brand’s recognition among international consumers.
A gourmet and immersive activation in Geneva
Deployed at Geneva Airport, the activation seamlessly integrates into passenger flows thanks to an attractive corner, recognizable by the brand’s colors and its premium positioning. The goal is to create a memorable experience at every interaction and, above all, to boost sales in Travel Retail through a customer journey that is both smooth and impactful.
This experiential marketing operation reflects Lindt’s desire to reinvent its airport points of sale by highlighting indulgence and emotion. A strategy that pays off by generating traffic, maximizing product visibility, and driving conversion.
