A tailor-made launch orchestrated by BARON and BSH
In 2019, BSH reached a major milestone with the launch of the Bosch Cookit, a multifunctional kitchen appliance equipped with advanced cooking features. Designed to appeal to cooking enthusiasts seeking innovation and practicality, the Cookit aims to establish itself as a must-have in the market. To support this ambitious launch, BSH chose to rely on the expertise of its trusted partner: BARON.
A Winning Partnership to Boost Bosch Cookit Sales
Building on a successful collaboration in the fields of automatic coffee machines and floor care, BSH once again placed its trust in BARON to orchestrate the launch of the Cookit.
The strategy relied on in-store culinary demonstrations, giving consumers the opportunity to experience the appliance’s versatility first-hand. These interactive activations, reinforced by personalised support from BARON-trained advisors, effectively captured attention and engaged customers.
Measurable Results and a Strengthened Partnership
At the core of the initiative, regular training sessions ensured that the team of Cookit experts remained up to date and fully operational. Weekly and quarterly meetings between BARON and BSH provided precise project monitoring and real-time strategic adjustments.
This rigorous approach, combined with continuous field tracking, led to a significant increase in Bosch Cookit sales. More than a one-off success, this strong partnership between BSH and BARON paves the way for future projects, ranging from sales promotion to merchandising, as well as the ongoing training of sales teams.
