An Innovative Launch for a Universal Concern
La Roche-Posay, a global leader in dermatological skincare, continues to strengthen its commitment to acne-prone skin with the launch of the new Effaclar Duo+M treatment. Designed to directly target the causes of acne and deliver improved efficacy, this product addresses a key concern that affects a wide audience, particularly young adults.
To support this strategic launch, the brand aimed to create an immersive, accessible and educational experience, raising awareness, building trust and engaging consumers across France.
An Interactive Roadshow
To bring this launch to life, GLOBE GROUPE designed a customised AirStream, dressed in the colours of the Effaclar Duo+M range.
This original concept set out to meet consumers where they are, travelling to the heart of six major French cities: Paris, Nantes, Bordeaux, Toulouse, Marseille and Lille.
The experience went far beyond simple product discovery:
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Visitors could try SpotScan, an AI-powered tool developed by La Roche-Posay to analyse skin imperfections.
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Each participant received a precise, personalised diagnosis along with tailored dermatological advice, making the experience truly valuable.
An Immersive and Accessible Tour
Over the course of three weeks, the Effaclar Duo+M AirStream travelled across France, offering an experience open to all, free of charge and without invitation. Passers-by could step inside at any time of the day to test the product, benefit from a personalised skin analysis, and leave with expert recommendations.
This roadshow combined technological innovation, accessibility and dermatological expertise, transforming a product launch into an engaging, memorable experience — perfectly aligned with La Roche-Posay’s mission: improving the lives of sensitive skin every day.
