BARON seduces flexitarians with LOTAO

The art of tasting reinvented

To increase its visibility and showcase the diversity of its products, LOTAO launched a large-scale tasting campaign targeting flexitarians and consumers interested in vegan ready meals.

The objective set by Importhaus Wilms was clear: to organise 250 tastings in order to effectively present the products, generate interest, and strengthen the brand image. At the same time, promotional flyers were used to support discovery and encourage purchase.

Tastings Orchestrated with Expertise

To meet this ambition, BARON took charge of organising the campaign, leveraging its field expertise. The agency recruited and trained qualified staff, capable of turning each tasting into a memorable sensory experience. Every stage – from logistical planning to the execution of the activations – was carefully designed to ensure a smooth and impactful rollout.

Special focus was placed on highlighting vegan ready meals, in order to attract an audience eager for new flavours and sustainable culinary alternatives.

BARON & Importhaus Wilms: Measurable Impact and a Lasting Partnership

Thanks to flawless execution and effective communication, the LOTAO tastings generated strong engagement and left a lasting impression on consumers. The promoters, true brand ambassadors, helped strengthen trust and loyalty towards LOTAO.

Building on this success, Importhaus Wilms and BARON are already planning new joint projects, laying the foundations for a solid and promising partnership.