A key opportunity to activate the brand in-store
Mother’s Day represents a strategic moment to go beyond traditional promotions and deliver unique, memorable in-store experiences. During this period, consumers are seeking meaningful gestures, making it the perfect opportunity to boost brand visibility, create a strong emotional connection, and drive shopper engagement.
In this context, N2O, our UK-based brand activation agency, designed an innovative and inspiring shopper marketing campaign for Herbal Essences, combining creativity, storytelling, and immersive experiences to capture consumer attention and elevate the shopping journey.
A Shopper-centric sensory animation
To maximise the impact of this brand activation, N2O designed an in-store shopper marketing experience that blended product discovery with playful interaction. The idea was to give consumers the chance to test the new chamomile range right at the point of sale, encouraging sensory engagement with the collection’s fresh and natural fragrance notes.
This activation also featured an in-store photobooth, inviting customers to capture a fun, heartfelt moment with their loved ones. The setup fostered warm interaction, reinforced brand recall, and increased dwell time in-store.
A floral surprise to elevate the experience
What made this activation stand out was the gifting of a free chamomile bouquet after customers visited the photobooth. Carefully selected to mirror the scent notes of Herbal Essences products, the bouquets reinforced the campaign’s sensory consistency and left a lasting impression on consumers.
This thoughtful gesture, launched just ahead of Mother’s Day, sparked strong emotional engagement, enhanced the brand’s image, and positioned the brand activation as part of a high-impact shopper marketing strategy.
