Operational excellence serving the retail experience

For the launch of the Google Pixel 10, Google strengthened its in-store presence with an ambitious strategy focused on operational excellence and customer experience. The goal was to maximize the impact of the launch through a 360° retail activation designed to highlight the brand’s premium positioning.

Numerous shop-in-shops were deployed across the country, featuring optimized merchandising, innovative POS materials, and refreshed corners for a cohesive and impactful showcase of the Google Pixel 10 smartphone. Every detail was crafted to enhance brand visibility and deliver a seamless, immersive shopping experience.

A 360° strategy driving retail performance

To support this strategy, TechSell orchestrated a 360° activation combining pop-up store creation, premium merchandising, and an expert sales force.
The objective was to ensure a consistent and high-quality presence across the entire retail network, blending commercial efficiency with personalized customer advice.

This approach relied on seamless synergy between trade marketing, visual merchandising, and training teams, ensuring flawless execution and swift deployment across all points of sale.

A Perfect Store reflecting Google’s spirit of innovation

Thanks to this comprehensive approach, the Google Pixel 10 launch stands out as a true Perfect Store model.
Every touchpoint was optimized to enhance the in-store customer experience. Google Pixel 10 devices were showcased in cohesive and attractive retail spaces. Communication materials highlighted the brand’s premium positioning and technological innovation, while Google’s in-store presence gained visibility and consistency.

A dedicated and well-trained sales force guided customers with expertise and professionalism. As a result, this activation delivered an immediate impact on commercial performance and strengthened Google’s image of innovation and quality.