A literary experience reinvented through digital
In a world where reading is becoming increasingly digital, Fnac x Kobo by Fnac are fully embracing innovation in publishing. Following the success of the first episode of Entre les lignes, a second episode has been released featuring Serena Giuliano. This show connects authors and readers through digital technology.
This project illustrates the alliance of a powerful brand experience, where technology and literary culture meet. Together, they spark emotion and inspiration within reader communities.
Digital technology at the service of literature
For this new format, TechSell and GLOBE ADMS designed and orchestrated a complete setup in our studios.
The goal: to create premium audiovisual content where the Rakuten Kobo e-reader becomes the symbol of a unique connection between innovation and culture.
Our teams combined their expertise in Brand Experience, storytelling, audiovisual production, and retail activation to create an immersive show at the crossroads of content marketing and entertainment.
This partnership highlights the power of an omnichannel communication strategy capable of bringing brands closer to their audiences by merging editorial content and technological innovation.
Connecting innovation, reading, and emotion
With Entre les lignes, GLOBE GROUPE supports Fnac x Kobo by Fnac in showcasing their connected literary universe. By placing the Kobo e-reader at the heart of the experience, we give tangible form to the alliance between reading, innovation, and passion.
Moreover, the concept—both digital and experiential—highlights an immersive cultural marketing approach that celebrates reading in an inspiring, modern, and accessible way. This vision perfectly reflects our belief: making technology a vector of emotion, and every brand a creator of authentic experiences.
