A unique collaboration to highlight literature and the Kobo eReader
As digital literature continues to gain popularity, Fnac and Kobo by Fnac set out to push the boundaries by creating original, engaging content. With the support of TechSell and ADMS, our influence marketing subsidiary, they launched a brand-new concept: “Entre les lignes”, a literary program designed to bring contemporary authors closer to their readers.
Beyond simply showcasing the product, this project highlights the Kobo eReader while offering an innovative, immersive cultural experience that redefines the bond between reading, technology, and emotion.
An innovative show giving authors a voice
In response to the rise of digital content and the growing need to foster connections between readers and writers, the chosen solution was to create an exclusive Fnac x Kobo show. This format blends author interviews, storytelling, and the promotion of digital reading.
The purpose of “Entre les lignes” is to offer a behind-the-scenes look at the writing profession by spotlighting authors who are shaping today’s literary world. The first guest, Franck Thilliez — a leading figure in French thrillers — was invited to present his latest novel “À retardement” in an authentic and dynamic setting. This initiative is part of a high-value content strategy designed to boost brand awareness for Fnac and Kobo while driving engagement within literary communities.
A well-executed production in studio
This project came to life thanks to the synergy between Techsell and ADMS, who combined their expertise to manage the production, coordinate guests, and oversee distribution. The teams created a professional studio environment to ensure optimal audiovisual quality and a dynamic final result.
The show successfully captured the attention of engaged readers and digital literature enthusiasts. This strong launch paves the way for a series of upcoming interviews, reinforcing Fnac x Kobo’s position as key players in promoting digital reading.
