A strategic challenge for the holiday season
As the peak holiday season approaches, the retail sector faces a major challenge: capturing consumers’ attention in an ultra-competitive environment. For retailers such as FNAC, the gift box offering (Jungle Gift, Smartbox, Wonderbox, La Shooting Box) requires expert support. In this context, the sales force must do more than simply be present — it must be flawless. The role of brand ambassadors is therefore to transform a simple purchase intention into a memorable and successfully completed customer experience.
Globe Campus expertise in the service of consultative selling
To meet this demand for excellence, GLOBE GROUPE, through its dedicated Globe Campus division, orchestrated a high-value national training program. Innovation lies at the heart of our approach: we deployed 100% live sessions directly from our in-house studios. This methodology ensures a rapid and consistent skill development across teams. By working closely with brands, we design tailor-made programs aimed at achieving complete product mastery and adopting an expert sales approach, thereby guaranteeing precise and differentiated customer advice.
An agile and high-quality Field Marketing program
The implementation of this project showcases our unique expertise. We seamlessly combine technology with the human dimension on the ground. We provide a high-quality interface between premium brands and their customers. This virtuous circle spans from educational design to in-store execution, strengthening brand image and maximizing conversion rates. Ultimately, it confirms GLOBE GROUPE’s position as a leader in field marketing. Our expertise in commercial activation makes all the difference at the point of sale.
