Fleury Michon: Redefining the lunch break

In this era of widespread remote work, the lunch break has become more essential than ever for recharging one’s energy. Aware of this shift, Fleury Michon set out to reinvent this daily moment by offering an innovative and friendly experience tailored to new lifestyles.

Offering a tasty break for remote workers

Remote work, now a common practice, is deeply changing our daily lives, particularly our eating habits. Meal breaks are becoming a key moment to maintain physical well-being and productivity. However, a recent study reveals that 35% of remote workers eat less healthily than they did at the office, and 40% continue working during their lunch break.

To address these challenges, Fleury Michon, a major player in the food industry, has decided to restore the importance of the lunch break. GLOBE is highlighting an innovative and practical solution to allow remote workers to enjoy a moment of relaxation while indulging in delicious meals. The brand is launching an initiative that combines both digital and social elements. Fleury Michon has created a digital platform where remote workers can order and receive free home delivery of prepared meals, with a dedicated Fleury Michon delivery team ensuring fast and careful delivery.

To strengthen its connection with consumers and offer a moment of conviviality, the brand has also deployed foodtrucks daily in residential areas of Paris, allowing workers to enjoy a meal while taking a break outdoors.

A disruptive phygital campaign

This operation goes far beyond simple home delivery. Fleury Michon offers an innovative phygital campaign, combining the digital aspect of online ordering with a local experience that taps into the world of point-of-sale marketing and field marketing. Parisian remote workers, often caught between video conferences and deadlines, can now enjoy a well-deserved break with an offer that combines convenience and pleasure.

This initiative is part of a true brand activation, highlighting the importance of event communication and experiential marketing to provide an unprecedented lunch break experience for remote workers.