The innovative onboarding of Dyson and TechSell
In a market where sales force training is a key driver of performance, Dyson chose to innovate by building a strategic collaboration with TechSell and GLOBE Campus. The challenge was to design an immersive and effective onboarding journey that seamlessly combines technology, pedagogy, and field expertise.
Beyond simply delivering knowledge, this program is designed to boost engagement among sales teams from day one, equipping them with the tools to quickly adapt to market expectations and adopt best practices. This agile and tailored onboarding approach ensures an immediate and lasting commercial impact, while aligning new talent with the brand’s standards of excellence.
A tailored sales training program
In an environment where recruitment, retention, and rapid skill development of sales teams are crucial strategic challenges, Dyson and TechSell have implemented an exceptionally ambitious and effective onboarding program.
Building on GLOBE Campus, the agency’s Business Unit dedicated to sales training, a three-day integration course was specifically designed to meet Dyson’s unique requirements and maximize sales performance from day one.
This program combines brand immersion, blended learning, and real-life simulations guided by an expert coach. The goal is to enhance both the commercial and technical skills of field teams, preparing them to excel in a demanding environment. Through this immersive and structured integration method, Dyson and TechSell successfully create a perfect synergy between team training and the performance objectives to be achieved in the field.
360° onboarding as a sustainable performance driver
The effectiveness of the program lies in its ability to combine the development of technical skills with the refinement of sales techniques. By refining the sales pitch and precisely addressing consumer expectations, Dyson and TechSell have successfully transformed a traditional onboarding process into a growth engine for the brand.
The results are clear: a significant increase in ROI, a direct impact on sell-out, and optimized sales performance.
This 360° onboarding has proven its effectiveness, creating a true performance and excellence dynamic within the sales teams. It demonstrates that talent integration can be a strategic lever to strengthen a brand’s competitiveness.
