Creating the Ultimate Crossover
When two global icons like Coca-Cola and Marvel Entertainment join forces, the mission is clear: to design an immersive experience capable of generating mass excitement.
Our UK agency N2O was tasked with transforming an everyday space — a simple corner shop — into a blockbuster-worthy experience, unexpectedly linking the familiar world of the local store to Disneyland Paris and the Marvel Avengers Campus.
An Immersive Pop-up Store in London
Inspired by a New York-style bodega, the “Best Corner Store” pop-up appeared in Soho, London, for four days in March. Behind its discreet exterior — nostalgic posters, worn shutters, faded Coca-Cola logos — awaited an extraordinary adventure.
Inside, visitors were confronted with a life-size multidimensional rift, plunging the store into spectacular chaos. Guided by an eccentric shopkeeper and a top-secret Marvel/Coca-Cola team, participants had to solve puzzles to unlock the limited-edition Marvel Coca-Cola Zero Sugar can, safely stored inside a cryogenic chamber.
A Marvel-Movie Worthy Experience
Every detail was designed to surprise and captivate: immersive sets, interactive storytelling, and thrilling challenges. Guests could then enter a prize draw to win a trip to Disneyland Paris to experience the Marvel Avengers Campus.
Visitors were amazed by the richness of the activation, praising it as fun, engaging, and truly unforgettable. The strategy proved highly effective:
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Captivating consumers by immersing them in a one-of-a-kind interactive adventure.
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Linking Coca-Cola Zero Sugar to an unforgettable experience, strengthening its appeal among Marvel fans.
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Generating buzz around an iconic partnership, leaving a lasting impression.
With “Best Corner Store”, Coca-Cola and Marvel proved that even a small corner shop can become a gateway to an extraordinary universe — one impressive enough to catch the eye of Doctor Strange himself.
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65 %
of attendees had an improved opinion of CCZS after the experience
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82 %
of attendees more likely to purchase CCZS because of the experience
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1,143
total attendees
