Carte Noire captivates the Solidays festival attendees
Carte Noire made its mark on this edition of Solidays with an innovative pop-up designed to captivate and surprise festival-goers. By combining the art of coffee with a playful experience, the brand successfully engaged the youthful crowd, especially Gen Z, offering original activities and moments of sharing. This dynamic stand became a true meeting point, where relaxation, creativity, and conviviality blended together, embodying the spirit of both the brand and the event.
An immersive pop-up that captivates Gen Z
This year, Carte Noire electrified Solidays with a sensational pop-up that captivated festival-goers from start to finish. By merging the art of tasting with refined entertainment, the brand created an immersive experience that resonates with the vibrant spirit of Gen Z.
For three days, the Carte Noire booth came to life with a bold program designed to entice and amaze. Free coffee was offered, inviting visitors to explore the different ranges of Carte Noire while revitalizing themselves between concerts. A true ode to the art of coffee.
A playful photo space allowed guests to capture memorable moments, complete with decor and accessories branded by Carte Noire, resulting in a chic yet relaxed keepsake. Three summer looks, orchestrated by a professional makeup artist, enhanced the festival-goers, enabling them to shine under the summer sun.
A fun challenge to win collector’s gifts added a touch of competition and excitement to the experience.
With this bold initiative, Carte Noire establishes itself as a brand that knows how to speak to today’s youth, creating unforgettable interactions in a festive setting. A collaboration that inspires dreams and will undoubtedly leave a lasting impression.
