Carte Noire reinvents the shopper experience with a sensory activation
To capture the attention of travelers within this high-traffic environment, Carte Noire has designed a unique sensory activation, conceived as a truly immersive coffee experience. Every detail was carefully crafted to awaken the senses. By reinventing the way consumers engage with the product, Carte Noire brings its premium identity to life in an emotional way, while appealing to an active and discerning urban audience.
An activation that pushes the boundaries of sensory marketing
As part of a 360° campaign, Carte Noire leverages a field marketing strategy by deploying an immersive space at the heart of Gare Saint-Lazare. This pop-up store was designed to maximize visibility and capture the attention of travelers as soon as they enter the station. The objective is clear: to bring the brand to life through a multisensory journey that enhances the aromatic richness of the coffee.
The customer experience has been optimized to seamlessly integrate into a high-traffic environment, offering smooth and impactful in-store marketing. In addition to the tasting, a QR code integrated into the activation allows visitors to interact with the brand through an exclusive game, further strengthening consumer engagement and enhancing Carte Noire’s brand awareness.
An impactful in-store theatrical activation
To ensure the continuity of this operational marketing strategy, the brand extends the experience at the point of sale with a powerful theatrical display of its offer. By relying on a striking shop-in-shop and experiential merchandising, Carte Noire transforms the sales spaces into true concept stores dedicated to the world of coffee.
This retail marketing initiative highlights the quality of the coffee bean through an immersive scenography that enhances in-store activations and encourages shoppers to add products to their carts. By combining brand activation and experiential marketing, the brand creates a truly engaging customer journey.
